Zoe Colaso
Petaluma
Summary
I'm a results-driven sales professional with over 10 years of experience as a top sales performer in the wine and food service industries. I possess exceptional customer relations and communication skills. I'm regularly looking for ways to increase overall sales by genuinely engaging consumers, uniting, and motivating team members, and finding win-win solutions to complex problems. I have a history of establishing excellent rapport, cultivating new clientele, building sincere relationships to form lifelong bonds, and establish brand loyalty. I pride myself most on my strong work ethic, adaptability, and exceptional interpersonal skills.
Overview
13
13
years of professional experience
Work History
Marketing & Wholesale
Montagne Russe Wines
Petaluma
02.2025 - Current
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Approached customers and engaged in conversation through use of effective interpersonal and people skills.
- Maintained updated knowledge through continuing education and advanced training.
- Utilized various software and tools to streamline processes and optimize performance.
Assistant General Manager / Server (Food & Beverage Sales)
Easy Rider
Petaluma
07.2022 - 12.2024
- Responsible for representing the brand’s best hospitality, and overseeing the restaurant’s wine program.
- Serving with attention to detail, interpreting guest needs, and creating a positive work environment with genuine enthusiasm.
- Managed store cash intake with high accuracy and prepared daily bank deposits.
- Managed and mentored staff to carry out operational directives with high productivity and accuracy.
Wine Host/Educator (Wine Sales)
Three Sticks Wines
Sonoma
05.2021 - 06.2022
- Top sales leader and top club acquisitions; if I believe in it, I can sell it.
- Consistent client accolades and reviews for providing high-quality client experiences and making genuine personal connections; focused on establishing the relationship and education versus inauthentic sales tactics.
- Product education with in-depth knowledge of vineyard sites and farming practices, plus extensive historical estate background, leading to cultivating loyal, lifelong members, regularly.
Estate Host (Luxury Wine Sales)
Larkmead Winery
Calistoga
01.2020 - 04.2021
- Sold over $500,000 of wine in a 6-month period for one of Napa’s most respected California houses.
- Master of obtaining wine club sign-ups and sales through establishing personal connections and education of the wine (rather than aggressive sales tactics)
- Responsible for conducting wine education (including in-depth knowledge of vineyard practices and extensive estate history) and cultivating loyal, lifelong members weekly.
Hospitality Director (Establishing Client Relationships & Sales)
The Panel Wine Lounge
Sonoma
01.2018 - 01.2021
- Top-rated wine and champagne clubs, with a carefully curated international wine shop and tasting lounge.
- Developed client and vendor relationships, establishing the business as one of the coolest new local wine venues in Sonoma wine country in less than 2 years
- Established an exceptional wine lounge business with associated top-ranked clubs and a curated wine shop; tasted hundreds of local and international wines monthly.
- I wrote extensive professional wine notes on wine and champagne club selections for club members and wine shop clients, and I am still actively writing wine notes.
- Built business from no lounge/event income to $300,000+ annual income in 24 months
- Hustled part-time, simultaneously, during summer 2020, for The Donum Estate (boutique Pinot house) generating significant wine sales and wine club sign-ups
Shift Supervisor / Bartender / Barista / Server (Food & Beverage Sales)
Southside Café • Starbucks • Olde Town Pizza • Panera
01.2012 - 01.2018
- Six plus years of professional bartending and barista experience with a variety of well-respected corporations and private business owners, promoting into leadership roles for most entities.
- Fast-tracked, I was promoted to shift and store manager in various positions, including the title of the youngest promoted Starbucks shift manager in the Santa Barbara region.
- Improved customer service at the corporation’s busiest locations in Santa Barbara, Petaluma, and Napa created lifelong professional relationships with staff, clients, and vendors.
- Accurately managed high cash deposits and inventory; managed a crew of 6 to 10 people, including accounting duties and labor costs, and resolved customer concerns and complaints.
Education
WSET & Wine Education -
Napa Valley Vintners Assn.
Napa, CA01.2019
Associates Education - English Lit
Santa Rosa Junior College
Santa Rosa, CA01.2019
Associates Education - Psychology
Santa Barbara City College
Santa Barbara, CA01.2016
Skills
- Proven sales ability
- Passionate about high-quality customer service
- Relationship builder
- Analytical and logical
- Win-Win problem-solver
- Strong communicator
- Positive attitude
- Staff morale builder
- Highly organized
- Skilled project manager
- Results and goal-oriented
- Confidential and diplomatic
- Team player, motivator, and leader
- Tech savvy
- Client relationship management
- Very short learning curve
Timeline
Marketing & Wholesale
Montagne Russe Wines
02.2025 - Current
Assistant General Manager / Server (Food & Beverage Sales)
Easy Rider
07.2022 - 12.2024
Wine Host/Educator (Wine Sales)
Three Sticks Wines
05.2021 - 06.2022
Estate Host (Luxury Wine Sales)
Larkmead Winery
01.2020 - 04.2021
Hospitality Director (Establishing Client Relationships & Sales)
The Panel Wine Lounge
01.2018 - 01.2021
Shift Supervisor / Bartender / Barista / Server (Food & Beverage Sales)
Southside Café • Starbucks • Olde Town Pizza • Panera
01.2012 - 01.2018
WSET & Wine Education -
Napa Valley Vintners Assn.
Associates Education - English Lit
Santa Rosa Junior College
Associates Education - Psychology
Santa Barbara City College
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