Zoey Yamamoto
Dracut,MA
Summary
Skilled Marketing Specialist with strong marketing technology background and expertise in multiple industries. Designed and implemented several lucrative marketing campaigns. Flexible team player knowledgeable of both traditional and digital marketing strategies. Great communication skills and knowledge of marketing metrics enabled achievement of desired results.
Overview
5
5
years of professional experience
Work History
Marketing Specialist
PSNI
05.2023 - Current
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Identified appropriate marketing channels and target customers for campaigns.
- Streamlined communication processes, leading to improved collaboration between departments.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Monitored social media questions and comments and appropriately responded.
- Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
- Worked closely with in-house design team to develop visuals for content.
- Managed campaigns for various clients that consistently exceeded sales goals.
- Tracked key performance indicators to measure success of campaigns.
EXECUTIVE ASSISTANT
GAAMHA
08.2022 - 06.2023
- Assist with capital campaign fundraising
- Event and committee planning
- Attend Board Meetings
- Record Meeting Minutes
- Online Purchasing for the whole company
- Create relationships with outside vendors on various fundraising events
- Compose Thank You, Donation, and Memorial letters
- Responsible for marketing employee appreciation events via flyers, paper, and digital.
HUAMN RESOURCE ASSOCIATE
GAAMHA
05.2021 - 07.2022
- Conducted preliminary interviews
- Complete on-boarding and termination paperwork
- Maintain and update all employee files
- Assist HR Generalist with employee benefit paperwork ex
- FMLA and PFML
- Complete reports as needed for State/Federal agencies
- Create and maintain company newsletters and memos.
GRADATE ASSISTANT
FRANKLIN PIERCE UNIVERSITY
08.2021 - 05.2022
- Mentor in-coming students on ways of golf
- Assisted Head Coach with traveling experiences
- Controlled the social media platforms regarding Franklin Pierce Golf
- Attend tournaments and responsible for managing 4+ women on team.
ACCOUNT MANAGER
GREAT HILL CONSULTING GROUP
05.2019 - 07.2019
- Built relationships with customers on a residential campaign
- Responsible for client accounts
- Followed leads according to the outside vendor
- Customer Service
Education
MASTER OF BUSINESS ADMINISTRATION - Energy And Sustainability Studies
FRANKLIN PIERCE UNIVERSITY
08.2022
BACHELOR OF SCIENCE IN MARKETING -
FRANKLIN PIERCE UNIVERSITY
05.2020
Skills
- Interpersonal and Communication
- Microsoft Office
- Event Planning
- Scheduling
- Mass Emailing
- Analytics and SEO
- Time management
- Canva, Postermywall platforms
- Social Media Management
- Digital Marketing
- Cross Team Cooperation
- Campaign Management
Timeline
Marketing Specialist
PSNI
05.2023 - Current
EXECUTIVE ASSISTANT
GAAMHA
08.2022 - 06.2023
GRADATE ASSISTANT
FRANKLIN PIERCE UNIVERSITY
08.2021 - 05.2022
HUAMN RESOURCE ASSOCIATE
GAAMHA
05.2021 - 07.2022
ACCOUNT MANAGER
GREAT HILL CONSULTING GROUP
05.2019 - 07.2019
MASTER OF BUSINESS ADMINISTRATION - Energy And Sustainability Studies
FRANKLIN PIERCE UNIVERSITY
BACHELOR OF SCIENCE IN MARKETING -
FRANKLIN PIERCE UNIVERSITY
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