Skilled Branch Manager with demonstrated success in coordinating team and financial activities. Friendly and adaptable professional with remarkable leadership and program management skills.
Overview
11
11
years of professional experience
Work History
Branch Manager/Sales Leader
Lush Lawn
Brighton, MI
10.2018 - Current
Uncovered and resolved strategic and tactical issues impacting sales management and business operations.
Identified and capitalized on community business opportunities with effective networking.
Assessed employee performance and developed improvement plans.
Met deadlines by proactively managing individual and team tasks and streamlining processes.
Gathered and reviewed customer feedback to improve operations.
Marketing Manager
Waldenwoods Resort
Hartland, MI
06.2015 - 10.2018
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets and developing protocol.
Assessed marketing copy, art comps and final designs and compared with established specifications.
Briefed senior executives on monthly projections, product launches and other marketing plans.
Maintained complete database of files, contacts and project materials.
Developed consumer-tailored print marketing materials for targeted distribution.
Kept organized tracking documents detailing assignments, in-progress work and completed project milestones.
Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
Increased consumer leads through development of targeted advertisements and dealer direct response program.
Implemented successful marketing and promotional strategies worth over $1,000,000 in yearly revenue.
Generated reports detailing campaign performance, customer engagement and engagement trends.
Event Manager
Atlas Home Improvement
Whitmore Lake, MI
07.2011 - 06.2015
Oversaw preparation and management of event budgets to deliver at or below projected costs.
Hired and cross-trained staff members for various event-specific functions and assessed employees' understanding of associated processes and procedures.