CAROLEE SEVERSON
Phoenix,Arizona
Summary
Client-focused and relationship-oriented professional with over 30 years of experience in salon and business development sectors. Driven sales consultant adept at leveraging innovative marketing and product development strategies to excel in high-end luxury retail environments, as well as prestigious salons and spas. Renowned for delivering exceptional concierge-level service that distinguishes from other candidates, complemented by a comprehensive understanding of the beauty industry and a strong foundation in business acumen. Proven ability to drive revenue growth, enhance customer satisfaction, and foster collaborative team dynamics, consistently meeting sales targets through persuasive communication and effective negotiation skills.
Sales professional with proven ability to drive revenue growth and enhance customer satisfaction. Known for fostering collaborative team environments and delivering results in dynamic settings. Skilled in strategic planning, client relationship management, and adaptive problem-solving.
Knowledgeable cosmetology expert with background in driving sales growth and enhancing customer relationships. Proven track record in meeting sales targets and contributing to team success. Demonstrated ability in using persuasive communication and negotiation skills to close deals effectively.
Overview
35
35
years of professional experience
3
3
Certification
3
3
Education
Work History
Sales Specialist
ORIBE
Phoenix, Arizona
08.2023 - Current
- Sales specialist focusing on sales and education with exceptional customer service working with prestige haircare, fragrance and skincare.
- My focus is to help support and drive sales in luxury retailers while giving product knowledge to staff and customers.
Expert
EXPERT In the FIELD OF COSMETOLOGY
United States
08.2009 - Current
- I work directly with attorneys in the personal injury area of law, working on behalf of the petitioner or defendant.
- Certified Paralegal degree from National Paralegal College.
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
Consultant
BUSINESS/SALES CONSULTANT
Newport Beach, California
07.2019 - 01.2026
- Responsible for direct interaction with salons and independent stylists while focusing on salon development and growth while aiding in social media marketing and salon strategies.
- Building business from the ground up and helping stylists develop business through referrals, requests, repeat business and retention.
Sales and Retail Support Specialist
DYSON, HAIRCARE DIVISION
Scottsdale, Arizona
10.2023 - 12.2025
- Expert in DYSON Haircare products with education while driving sales to large retailers.
- Exceeding sales goals beyond expectations.
- Provided customer support by addressing inquiries and resolving issues efficiently.
- Coordinated inventory management processes to ensure product availability and accuracy.
Sales Support
ESTEE LAUDER CO.
06.2023 - 11.2024
- Sales support for Aveda, Lamer and Jo Malone for luxury retail businesses.
- Educational educator while focusing on brand awareness.
- Driving sales quotas increased by 25% from previous year.
Cosmetology Educator
PENROSE ACADEMY (Formerly known as Kohler Academy)
Scottsdale, Arizona
04.2017 - 07.2019
- Hands on real life salon/spa education with strong technical and advanced color knowledge.
- With clinical and classroom education in the arts and science of cosmetology, skin and nails complying with safety and sanitation protocols.
- Developing educational curriculum's in order to be in compliance with state and federal requirements in order to except federal funding.
- While using one the worlds leading textbooks in the Cosmetology industry, I am Malady's textbook certified in order to implement the education that is used in numerous countries and schools all over the world.
Freelance Hairstylist/Makeup Artist
MOTION PICTURE INDUSTRY
Los Angeles, California
09.2015 - 04.2018
- Certified and trained with creator hair extension artist and owner of NBR hand tied hair extensions.
- Providing detailed hair services including period pieces, wig and advanced hair extension work, special effects makeup and artistry in film and television in the Los Angeles Metro Area.
Office Manager
PHOENIX DENT REPAIR
Phoenix, Arizona
10.2010 - 09.2015
- Educate customers and accurately explain details of the process of PDR (paint less dent repair) insuring customer is a good candidate for this type of repair.
- Assisting customers in person, telephone and online.
- Communicated with vendors regarding account receivable/payable and invoicing.
- Implemented marketing strategies and social media content.
Cosmetology Educator/Lead Instructor
KOHLER ACADEMY
Scottsdale, Arizona
08.2007 - 09.2009
- Offering a high quality education to students entering the field of Cosmetology Arts and Science including esthetics.
- Preparing students in the classroom and on clinic floor to provide excellent client relationships and client retention.
- Curriculum design along with business growth and development, problem solving, long term customer relationships and product knowledge.
- New school accreditation for financial aide trained and facilitated.
Education
Business -
Kaplan College
Davenport, IowaAssociate of Science degree -
Palmer College of Chiropractic Technology
Davenport, IowaBusiness -
Colorado Tech University
Colorado Springs, ColoradoAveda Institute
Minneapolis, MinnesotaCapri Cosmetology College
Mason City, IowaDegree in Paralegal Studies -
National Paralegal College
Skills
- Relationship building
- Client relations
- Customer service and care
- Upselling and cross selling
- Customer relationship management
- Sales strategy development
Certification
- Arizona Cosmetology Licensed
- California Cosmetology Licensed
- Pivot Point International Training
- Milady Pivot Point Educational Certification
- Palmer College of Chiropractic Technologist Certification
- Bumble & Bumble Network Educator
- Redken Colorist Certification
- Paralegal Certification
Languages
English
Native or Bilingual
Timeline
Sales and Retail Support Specialist
DYSON, HAIRCARE DIVISION
10.2023 - 12.2025
Sales Specialist
ORIBE
08.2023 - Current
Sales Support
ESTEE LAUDER CO.
06.2023 - 11.2024
Consultant
BUSINESS/SALES CONSULTANT
07.2019 - 01.2026
Cosmetology Educator
PENROSE ACADEMY (Formerly known as Kohler Academy)
04.2017 - 07.2019
Freelance Hairstylist/Makeup Artist
MOTION PICTURE INDUSTRY
09.2015 - 04.2018
Office Manager
PHOENIX DENT REPAIR
10.2010 - 09.2015
Expert
EXPERT In the FIELD OF COSMETOLOGY
08.2009 - Current
Cosmetology Educator/Lead Instructor
KOHLER ACADEMY
08.2007 - 09.2009
Associate of Science degree -
Palmer College of Chiropractic Technology
Business -
Colorado Tech University
Aveda Institute
Capri Cosmetology College
Degree in Paralegal Studies -
National Paralegal College
Business -
Kaplan College
Profiles
www.linkedin.com/in/caroleeseverson, Forensic Expert Website-hairbycarolee.wixsite.com/my-site
Business Experience
- MS Windows/Mac knowledge
- Quickbooks
- Web-based applications- Microsoft Word
- Online marketing web design-Word Press
- Managerial and leadership skills
- Previous small business salon owner
- Sales Driven-25% growth every quarter
- Excellent customer service protocols
- Previous Salon/Spa Owner