Adobe Creative Suite
Serina Cole
Marketing & Communications Professional
Cameron,TX
Summary
Driven Marketing and Communications Executive with10+ years of experience supporting marketing operations for companies of varying size and complexity. Collaborative strategist with creativity in customer outreach and revenue generation. Successful producer of external advertising and promotional materials, supporting lead generation and company growth through collaborative, strategic planning.
Overview
11
11
years of professional experience
7
7
years of post-secondary education
Work History
Account Manager
Hole In The Roof Marketing
Waco, Texas
09.2021 - Current
- Delivered engaging and polished presentations to build connections with potential customers and distinguish business from competitors.
- Researched emerging industry trends, applications and concepts to enhance products and services.
- Educated clients on new products or services to increase customer engagement with brand.
- Managed book of business to maintain positive relationships and make effective financial or client-related decisions.
Vice President of Marketing
Heart Of Texas Goodwill Industries
Waco, Texas
04.2019 - 09.2021
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Created strategic service roadmaps for new initiatives.
- Managed $275,000 annual marketing budget.
- Drove company branding efforts to increase market presence and brand recognition.
Marketing Coordinator
United Healthcare
Waco, Texas
04.2017 - 03.2019
- Planned trade shows and vendor fairs for clients and partners to attend.
- Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
- Answered general marketing department inquiries by email, phone and mail.
Community Relations Manager
Mosaic
Waco, Texas
03.2011 - 04.2017
- Developed and executed quarterly rolling calendar of events.
- Managed interactions with donors to achieve friendraising goals.
- Planned and implemented fundraising events.
- Planned and organized special events, solicited corporate sponsorships and set up matching gift donations to reach financial targets.
- Composed grant proposals and fundraising newsletters to raise capital for non-profit organizations.
Education
Bachelor of Science - Marketing
Franklin University
Columbus, OH 09.2008 - 05.2011
Associate of Arts - General Studies
Temple College
Temple, TX 09.2007 - 08.2008
Associate of Applied Science - Commercial Art And Advertising
Texas State Technical College
Waco, TX 09.1998 - 12.2001
Skills
Relationship building and retention
Software
Zoom/Microsoft Teams
Microsoft Office Suite
Social Media (Facebook, Instagram, Twitter, Hootsuite, TikTok
Timeline
Account Manager
Hole In The Roof Marketing
09.2021 - Current
Vice President of Marketing
Heart Of Texas Goodwill Industries
04.2019 - 09.2021
Marketing Coordinator
United Healthcare
04.2017 - 03.2019
Community Relations Manager
Mosaic
03.2011 - 04.2017
Bachelor of Science - Marketing
Franklin University
09.2008 - 05.2011
Associate of Arts - General Studies
Temple College
09.2007 - 08.2008
Associate of Applied Science - Commercial Art And Advertising
Texas State Technical College
09.1998 - 12.2001
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