RUTU PATEL
Boston,MA
Summary
Result oriented Marketing Coordinator with a proven track record of driving higher customer engagement and conversation rates through targeted email campaigns. Skilled in implementing A/B testing strategies to improve email performance metrics and overall campaign effectiveness.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Email Marketing Coordinator
Webby Central LLC
06.2022 - Current
- Developed and executed targeted email campaigns resulting in a 25% increase in open rates and a 15% increase in click-through rates, driving higher customer engagement and conversion rates
- Implemented A/B testing strategies for email subject lines, content, and design, leading to a 20% improvement in email performance metrics and a 10% increase in overall campaign effectiveness
- Collaborated with the design team to revamp email templates and design elements, resulting in a 30% improvement in email aesthetics and brand consistency.
Sr. Marketing Manager
Brillare Science Pvt. Ltd.
06.2019 - 04.2022
- Drove consistent double-digit revenue growth through innovative marketing strategies
- Contributed to a 23% increase in market share by strategically promoting new cosmetic products
- Led teams to create award-winning marketing campaigns, boosting brand recognition by 30%.
Marketing Account Manager
Monster.com India Pvt. Ltd.
02.2016 - 05.2019
- Drove a 33% increase in brand visibility and revenue growth through strategic marketing initiatives, including SEO, content creation, and social media campaigns
- Led a high-performing marketing team, fostering innovation and creativity, resulting in a 40% boost in online engagement and lead generation
- Implemented data-driven decision-making, optimizing marketing efforts for improved ROI and consistently exceeding campaign targets.
Marketing Officer
Times of India, BCCI
11.2012 - 01.2016
- Successfully executed media planning for approximately 350 clients based in Ahmedabad, managing media campaigns effectively
- Provided tailored media solutions to diverse retail businesses, including Entertainment, Hotels, Restaurants, and Jewellery categories
- Achieved significant revenue growth through cross-selling using B2B and B2C strategies and peer networking
- Drove key accounts growth from 12% to 85% in the first year, showcasing strong client relationship building and substantial business growth.
Client Service Executive
Wild Dreams Advertising Agency
05.2010 - 10.2012
- Strengthened client relationships, resulting in a 20% increase in client retention and recurring business
- Successfully executed automotive-focused advertising campaigns, achieving a 15% boost in client satisfaction and campaign effectiveness
- Conducted client assessments, ensuring on-time, within-budget project deliveries aligned with expectations.
Education
MBA - Business Administration
Globsyn Business School, Calcutta University
03.2010
BBA - Business Administration
H.L. College, Gujarat University
03.2008
Skills
- Communication & Networking Skills
- Customer Engagement Strategies
- A/B Testing and Optimization
- Process Improvement & Project Management
- Digital, Social Media, Email Marketing
- SEO, PPC Ads, Google Ads, Facebook Ads
- Microsoft Word/Excel/PowerPoint/Outlook
- CRM Integration and Management
Certification
- Hubspot Email Marketing Certification, Hubspot, 2024
- Agile Project Management, Project Execution, Project Planning, Coursera, 2023
- Foundation & Project Management, Project Initiation, Coursera, 2022
- Digital Marketing Certified, DSA, 2020
Timeline
Email Marketing Coordinator
Webby Central LLC
06.2022 - Current
Sr. Marketing Manager
Brillare Science Pvt. Ltd.
06.2019 - 04.2022
Marketing Account Manager
Monster.com India Pvt. Ltd.
02.2016 - 05.2019
Marketing Officer
Times of India, BCCI
11.2012 - 01.2016
Client Service Executive
Wild Dreams Advertising Agency
05.2010 - 10.2012
MBA - Business Administration
Globsyn Business School, Calcutta University
BBA - Business Administration
H.L. College, Gujarat University
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