Adobe Suit
Cristhel Carcamo
Mass Communication And Marketing
Miami,FL
Summary
Experienced Marketing Director with over 10 years of experience in Sales and Digital Marketing . Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated. Compiled and analyzed data to determine approaches to improve sales and performance. Dedicated Marketing professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
14
14
years of professional experience
5
5
years of post-secondary education
1
1
Language
Work History
Director of Sales and Marketing
IADPA - Publishing House
Miami, Florida
02.2008 - Current
- Developed and implemented SEO techniques to maximize internet traffic and presence.
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Instructed sales staff on cross-selling and up-selling techniques resulting in increased net sales revenue by [50]% in sales.
- Pursued certification in Google ads to improve digital marketing plan
- Monitored and managed KPI reports for digital marketing and overall marketplace performance.
- Managed social media accounts for 12 clients, generating interest for existing and upcoming product or service releases.
- Tracked innovations in social media and worked with key functional groups to adopt emerging technology.
- Successfully launched offline and online consumer targeting and marketing strategy.
- Evaluated monthly performance statistics and used data to inform future strategies.
- Directed successful search engine marketing campaign that used solid linking, technical and keyword research tactics.
- Created social media content with consistent content and tone.
- Maintained expert-level skills in digital platforms such as Meta and Google platforms.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Edited and sourced images and videos using Adobe suit and final Cut.
- Managed content distribution to online channels and social media platforms.
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Approved, reviewed and edited content flowing to website.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
Education
Bachelor of Arts - Mass Communication A
Southern Adventist University
Collegedale, TN 02.2004 - 12.2007
Associate of Arts - Radio And Television Broadcasting
Miami Media School
Miami, FL 01.2020 - 12.2020
Skills
Account management
Sales presentations
Communication and writing skills
Marketing Strategies
Content marketing
Data Analytics
Social media expert
Marketing strategy
SEM strategy development
Content Development
Email Marketing
SEO proficiency
Software
Microsoft Office Suit
Interests
Baking and Coffee
Timeline
Associate of Arts - Radio And Television Broadcasting
Miami Media School
01.2020 - 12.2020
Director of Sales and Marketing
IADPA - Publishing House
02.2008 - Current
Bachelor of Arts - Mass Communication A
Southern Adventist University
02.2004 - 12.2007