ROBIN RAE JACOB
TUCSON,ARIZONA
Summary
Results-driven sales manager with recent experience in Independent and Assisted Living Sales. Skilled in maintaining long-term client relationships and providing exceptional customer service. Focused on increasing community census through effective salesmanship and negotiation. Actively involved in the community to foster relationships with rehab facilities, hospitals, and senior centers. Demonstrated ability to identify profitable business opportunities, qualify prospects, and build strong partnerships. Experienced in team leadership and development. Seeking a team with integrity and a noble purpose.
Overview
10
10
years of professional experience
Work History
Director of Sales and Marketing
Country Club of la Cholla
Tucson, AZ
01.2024 - Current
- As sales director, my primary responsibility is to maintain or exceed budgeted occupancy and revenue.
- I develop and execute sales and marketing plans, which include marketing events, as well as networking with local civic groups, businesses, medical professionals, and non-medical professionals.
- I manage all leads utilizing a lead management system and referral source database for tracking results.
- I directly supervise and manage other sales associates.
- I conduct business development appointments, events, and presentations with key figures and their associates (i.e. Physicians, medical professionals, rehabilitation hospitals, etc. In order to build relationships and generate referrals.
- I close sales by responding promptly and guiding families, residents, and/or advisors with making decisions: providing appropriate referrals and resources.
Sales Manager
Fairwinds Desert Point
Oro Valley, AZ
04.2021 - 09.2023
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
- Met daily/monthly bench mark goals: calls to prospects, daily tours, home visits to prospects
- Was involved with local advertising on the radio in publications and on social media.
- Maintained professional network of potential clients and business opportunities.
- Tracked monthly sales to generate reports for business development planning.
- Achieved 95% occupancy by Jan 2023 and received Excellence in sales award for 2022.
- Helped to create a true team environment with in the sales department to foster success.
- Attended trade shows for in-person engagement and network building.
Community Sales
Desert Springs Gracious Living
Oro Valley, AZ
01.2021 - 04.2021
- Day to day sales operations for Independent senior community,
- Performed tours , home visits , community events , daily calls to prospects and family
- Local marketing and outreach
- Built relationships with local referral agents and agencies
- Changed the lives of 15 seniors and helped them move in to Desert Springs in the short time I was on the team.
- Nothing but good things to say about Hawthorn Senior living but was offered an opportunity with my previous employer Leisure Care that i felt I should take.
Community Sales Manager
Leisurecare /Broadway Proper Retirement
Tucson, Arizona
01.2016 - 08.2020
- As sales Manager I provided oversight and leadership to the sales team, while also taking an active role in developing the individual members of the sales team through training , coaching and holding members accountable for their areas of responsibility
- As marketing representative I did all outside sales and built relationships with rehab facilities, hospital personnel and discharge nurses.
- Delivered empathy and persuasive negotiations to promote memorable customer experience.
- Reviewed sales strategies and marketing plans to optimize strategies and increase census.
- I was also an active member of the sales team responsible for conducting tours, follow ups, accreditation ( pass with 90% - annual leisure care accreditation program), closing ratios and sales and marketing department standards. This is where my passion lies.
- Promoted Corporate initiatives i.e. One Eighty foundation philanthropy, Tru Cup Coffee sales and promotion ( patented coffee product).
- No turnover in sales team staff for over 4 1/2 years.
- In the four years that I was the sales manager at Broadway Proper we took the occupancy from 69% to 93% and I am most proud of that accomplishment as it was not an easy one.
- Our community had gone through full renovations and our team steadily rented apartments throughout the entire time because we had built strong relationships with our leads.
- Corporate Sales awards four years in a row.
Account Executive
KOLD Television CBS Affiliate
12.2014 - 10.2015
- KOLD News 13 (Raycom Media); CBS affiliate Southern Arizona.
- Sold Advertising on Broadcast Television (KOLD News channel 13), CBS Primetime programming, Internet and mobile applications (First Alert Weather and Tucson NewsNow.com).
- Managed accounts and sell to Local direct business, Agency business and Regional business.
- Market area was all of Southern Arizona.
- Effective television schedule development, program rating/rate negotiations, while maintaining preempt dollars within client flight.
- Digital sales included display (and mobile), pre roll, site/search/contextual retargeting and programmatic video.
- Member of all local Chambers and business organizations and keep visible and committed to our community.
Education
Citizens Prosecution Academy
2015
Citizens Police Academy
1996
Chemistry, Math
University of Arizona
Pre-Pharmacy
Northern Arizona University
Skills
- Account management, Programming
- Administrative, Property management
- Administrative functions, Proposals
- Advertising sales, Sales
- Assisted Living Sales
- Broadcast, Strategy
- Budget preparation, Supervision
- Budget, Television
- Cable, Trade shows
- Clerical, Video
- Cold calling, Written
- Consultant
- Customer Service
- Financial
- Human resources
- Independent Living Sales
- Marketing and Sales
- Multi-tasking
- Negotiations
- Networking
- New business development
- Personnel
- Presentations
- Senior Living Sales
- Sales Tracking
- Sales Program Coordination
- Verbal and Written Communication
- Interdepartmental Collaboration
- Relationship Building
- Territory and Account Management
- Product Knowledge
- Lead Generation
- Developed Successful Strategies and Goals to Penetrate New Territories by Assessing Competitor Offerings and Approaches
- Sales and Market Development
- Strategic account development
- Account Management
- KPI Tracking
- Sales territory growth
- Human Resources Support
- Candidate pipeline development
- Candidate Sourcing
Affiliations
Member of Spotlight Senior services organization 2016-2020
Sales Excellence award Leisure Care 2022
Sales Team Achievement award Leisure care 2016-2019
Presidents circle award 2008 Cox Enterprises
Timeline
Director of Sales and Marketing
Country Club of la Cholla
01.2024 - Current
Sales Manager
Fairwinds Desert Point
04.2021 - 09.2023
Community Sales
Desert Springs Gracious Living
01.2021 - 04.2021
Community Sales Manager
Leisurecare /Broadway Proper Retirement
01.2016 - 08.2020
Account Executive
KOLD Television CBS Affiliate
12.2014 - 10.2015
Citizens Prosecution Academy
Citizens Police Academy
Chemistry, Math
University of Arizona
Pre-Pharmacy
Northern Arizona University
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