SHANNON PFEIFFER
Product Line Manager
Beaverton,Oregon
Summary
Highly accomplished product manager with 10+ years of demonstrated success in developing and implementing strategic approaches to support brand plans and company mission all while driving growth and profitability. Natural leader adept in identifying potential products and new consumer segments analyzing data, trends, and consumer insights. Ambitious, hard working, and strong communicator well versed in communicating with all levels of leadership across functions and the globe. Proven expertise in leading a team through building a strategy, executing from concept, development, and launch, all while hitting key deliverables with clear expectations.
Overview
22
22
years of professional experience
Work History
Global Product Manager
Men’s LicensedFootball Club/Fed / Nike, Inc
Beaverton, OR
12.2020 - Current
- Adept at leading product management teams from concept through development and launch.
- Works closely with fellow development, design, and business leadership to define product vision and strategy to deliver against seasonal deliverables and financial targets.
- Executes efficiently and effectively in fast-paced environments where change is constant and evolution are constant.
- Experienced in presenting to audiences large and small both internal and external
- Drives apparel product strategies that are rich in story telling around assets but also support brand initiatives and deliver innovation to for the consumer.
- Partners with Footwear and equipment to create holistic collections for the consumer.
- Established Strong relationships with brand, sales, merchandising and sports marketing to ensure clear storytelling to our athletes and consumers.
- Identified opportunities for optimization across segments business segments to enhance growth and productivity. (i.e reduced one line segment by 86% to drive productivity)
- Oversaw global product development and partner relationships, enabling footprint expansion into new markets.
Global Product Manager
Women's Golf Apparel / Nike, Inc
Beaverton, OR
04.2015 - 11.2020
- Created 3-year strategic plan for Women's Golf Apparel business
- Demonstrates expert level knowledge of the product creation process (textiles, sourcing, costing, merchandising, retail, trend & competitive analysis)
- Delivered financial results each season through profitability, pricing margins, increased style productivity by 10%
- Gathered insights through market travel and consumer interactions to create actionable product briefs
- Created global tools to simplify the complex and ensure alignment across geographies and marketplaces
- Managed cross functional team to execute all product development steps within the product creation calendar to hit go to market timelines
- Global presentations of Women’s and Kids product line and specific products to key partners
- Well versed in supply chain process and distribution channels within the marketplace to maximize efficiency
- Deep understanding of merchandising to maximize productivity and revenue.
Merchandise Manager
Apparel And Footwear, Golf / Nike, Inc
Beaverton, OR
06.2014 - 03.2015
- Analyzed financial data and product flows for Women’s and Kids apparel, footwear, Socks, and gloves to create optimized line plan cadence.
- Created integrated, profitable, product assortments, to drive selection and differentiate from competitors
- Communicated geo assortment to key stakeholders to drive consistent premium consumer experience
- Translated marketplace opportunities around consumer segments to provide input to global merchandising and product teams
- Created assortments to support regionally relevant stories, collections, and concepts around for consumers
- Built directed assortments for North America geography to support category vision and brand plans
Category Merchandiser
Merchant for Apparel and Footwear, Nike Inc
Beaverton, OR
09.2013 - 06.2014
- Managed North America apparel lines for Nike Golf covering men’s, women’s, and kids apparel and footwear, as well as socks and gloves
- Communicated category assortments to all stakeholders to drive a consistent premium category consumer experience
- Translated and prioritized consumer insights and marketplace opportunities to provide input to global merchandising and product teams
- Presented Women’s apparel, kid’s apparel, and women’s footwear collections to internal and external partners.
Product Line Manager
Nike Golf Apparel / Nike, Inc
Beaverton, OR
10.2010 - 06.2013
- In conjunction with Nike Golf Apparel team I was given an opportunity to work as product line, this has aided in deeper exposure and understanding into product creation process outside of the interaction I have in my existing role. During this time I worked on the following:
- Analyzed current business to determine revenue challenges and created solutions to resolve and generate revenue growth, partnered with sales to deliver the message to the account
- Utilize geo input to ensure global line plan meets product and financial goals
- Partnered with development to create product creation calendar to ensure key dates and gates are met
- Generated the line plan and managed the product creation process
- Directed product attributes, trims, costing, and product needs
- Managed approval process for materials and prototype sign off
North America Sales
Corporate Sales Account Coordinator/ Nike, Inc
Beaverton, OR
09.2004 - 09.2013
- Established, cultivated, and fostered relationships with key personnel to influence and execute Nike Golf's strategic vision
- Presented apparel lines for key events: Safeway Classic, JELD-WEN Tradition, and Safeway Invitational
- Utilize market knowledge, industry trends, and customer feedback to help determine product line for Nike Golf's largest customer
- Leveraged product, sales programs, market knowledge to grow sales and contribute to overall company profits.
Sr. Customer Service Representative
Nike, Inc
Beaverton, OR
02.2002 - 09.2004
- Managed product orders for Major US Golf Events and tournament package programs
- Communicate with customers, sales representatives, and accounts about products available from Nike Golf
- Worked reports to ensure orders were processed and shipped in a timely fashion to meet event dates
- Made assortments or apparel recommendations to customers to fit their needs and/or budgets
Education
Business Administration And Management
Eastern Oregon University
LaGrande, OR 09.1997 -
Skills
Strategic planning
Business planning
Research and trend analysis
Project Management
Product development
Timeline
Global Product Manager
Men’s LicensedFootball Club/Fed / Nike, Inc
12.2020 - Current
Global Product Manager
Women's Golf Apparel / Nike, Inc
04.2015 - 11.2020
Merchandise Manager
Apparel And Footwear, Golf / Nike, Inc
06.2014 - 03.2015
Category Merchandiser
Merchant for Apparel and Footwear, Nike Inc
09.2013 - 06.2014
Product Line Manager
Nike Golf Apparel / Nike, Inc
10.2010 - 06.2013
North America Sales
Corporate Sales Account Coordinator/ Nike, Inc
09.2004 - 09.2013
Sr. Customer Service Representative
Nike, Inc
02.2002 - 09.2004
Business Administration And Management
Eastern Oregon University
09.1997 -