Robert Barnes
Wylie,TX
Summary
Results-driven Sales Director and Automotive Industry Leader with 13+ years of experience in sales management, digital marketing, customer acquisition, and inventory optimization. Proven success in increasing revenue, customer engagement, and team performance through data-driven strategies, CRM tools, and market analysis. Skilled in vehicle distribution, sales forecasting, and e-commerce strategies. Passionate about leveraging technology to streamline operations and maximize profitability.
Overview
14
14
years of professional experience
Work History
Internet Director / Sales Manager - Stellantis
Shottenkirk Automotive Group
Prosper, TX
10.2024 - Current
- Developed and executed SEO-driven digital marketing strategies, increasing online lead conversion by 6%
- Led a high-performance sales team, boosting customer retention by 10%
- Analyzed key performance metrics, implementing data-driven sales strategies that increased online sales by 18% YoY
- Managed inventory representation and online sales optimization, utilizing CRM and digital tools
New Car Sales Director - Jaguar Land Rover
Shottenkirk Automotive Group
Boerne, TX
07.2024 - 10.2024
- Directed and mentored a team of sales professionals, driving a 50% increase in new vehicle sales
- Developed strategic sales initiatives to enhance brand positioning and customer engagement
- Ensured compliance with manufacturer and dealership retail standards, exceeding performance targets
Leasing Manager
D&M Leasing
Dallas, TX
04.2024 - 07.2024
- Managed fleet vehicle allocation and leasing operations, increasing lease renewal rates through customer retention programs
- Optimized CRM and Salesforce data flow, improving visibility into leasing performance
New Car Sales Manager - Nissan
Cavender Auto Family / Group
Rockwall, TX
08.2023 - 01.2024
- Implemented inventory allocation strategies, ensuring optimal stock levels and boosting revenue
- Developed market-driven sales strategies, leveraging data analytics for optimized pricing and promotions
General Sales Manager / New Car Director - Ford
Cavender Auto Family / Group
Norman, OK
02.2022 - 07.2023
- Led sales forecasting, vehicle ordering, and inventory management, aligning supply with demand
- Partnered with logistics teams to streamline vehicle movement from production to retail
New Car Sales Director - Audi
Cavender Auto Family / Group
San Antonio, TX
02.2019 - 02.2022
- Managed end-to-end vehicle sales and e-commerce strategies, including online order fulfillment
- Spearheaded 'Audi at Home' remote sales initiative, increasing digital sales performance
Finance Manager
Cavender Toyota
San Antonio, TX
02.2018 - 02.2019
- Secured bank financing, optimized F&I sales, and ensured compliance with regulatory policies
Team Leader / Floor Manager
Cavender Toyota
San Antonio, TX
05.2013 - 02.2018
- Trained and developed top-performing sales professionals, increasing dealership revenue
Sales Associate
Cavender Toyota
San Antonio, TX
08.2011 - 05.2013
- Exceeded individual sales targets and customer satisfaction goals
Education
Business Marketing
University of Central Oklahoma
Skills
- Sales & Revenue Growth
- Automotive Inventory & Supply Chain Management
- Digital Marketing & SEO Optimization
- CRM & Salesforce Implementation
- Customer Acquisition & Lead Conversion
- Team Leadership & Training
- Data Analytics & Performance Metrics
- Strategic Pricing & Market Analysis
- Negotiation & Vendor Management
- E-Commerce & Online Sales Strategy
Certifications And Awards
- Audi Magna Elite Society (2021)
- Magna Society (2019, 2021)
- Sales Society Platinum (2012)
- Master Sales Society (2013-2015)
Timeline
Internet Director / Sales Manager - Stellantis
Shottenkirk Automotive Group
10.2024 - Current
New Car Sales Director - Jaguar Land Rover
Shottenkirk Automotive Group
07.2024 - 10.2024
Leasing Manager
D&M Leasing
04.2024 - 07.2024
New Car Sales Manager - Nissan
Cavender Auto Family / Group
08.2023 - 01.2024
General Sales Manager / New Car Director - Ford
Cavender Auto Family / Group
02.2022 - 07.2023
New Car Sales Director - Audi
Cavender Auto Family / Group
02.2019 - 02.2022
Finance Manager
Cavender Toyota
02.2018 - 02.2019
Team Leader / Floor Manager
Cavender Toyota
05.2013 - 02.2018
Sales Associate
Cavender Toyota
08.2011 - 05.2013
Business Marketing
University of Central Oklahoma
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