Piper Walker
Social Media Manager/Copyrighter
Fresno,CA
Summary
I am currently employed as a Social Media Coordinator at ADvine. I am capable of providing a flexible schedule and I’m capable of relocating. I will go into any task ready to learn. Quick paced environments are something I am entirely used to and I am well-versed in problem solving. Aside from my current position, my experience in marketing reaches back to Fresno State. I served 2 years on the Chair of PR & Marketing for the New Student Union campaign and Vice Chair of the entire board the following year. I have accumulated years of experience using all social media platforms and traditional print media to lead campaigns, grow small businesses, and coordinate events. I am fluent in using analytics and ROAS to understand what content works and what adjustments need to be made. That being said, I am passionate and adaptable to find solutions, try new methods and learn at every opportunity Working with others to attain a goal is something that I value in a workplace. I am diligent, adaptive, and tenacious. I hope to potentially move forward in your hiring process.
Overview
10
10
years of professional experience
4
4
years of post-secondary education
Work History
Coordinator
Advine Marketing Agency
Fresno, CA
09.2021 - Current
- I am currently working at ADvine as a Social Media Coordinator/Copyrighter
- I work closely with over a dozen clients utilizing a multitude of platforms including: Facebook, Instagram, Linkedin, Google My Business, TikTok and more. I utilize Hootsuite and Facebook Business Suite for scheduling and Google Analytics/Ads for paid advertisements.
- My day to day responsibilities include curating content ideas, pitching marketing ideas as well as managing marketing campaigns
- My monthly reports highlight substantial growth in followers, accounts reached, and engagement as high as 66.5% in a month.
- I attend photoshoots and coordinate with our multimedia specialists to execute the clients’ vision in order to grow and promote their business. I have 2+ of experience in using Adobe Photoshop and 5+ years of using Canva.
Event & Social Media Coordinator
Bumble, 5241
Fresno, CA
12.2019 - 06.2020
- Social Media/Campus Event, I was selected to be a campus event coordinator for Fresno State for the networking/dating app Bumble
- My responsibilities included managing multiple social media campaigns and promoting events.
- I utilized Microsoft Excel to manage my monthly budget of roughly $2,000.
- I was delegated the task of hosting an event once a month to both promote the app and provide giveaways to my peers.
- There were differently monthly objectives and campaigns to promote via social media and within community events.
- We adapted our roles virtually due to Covid-19 regulations being put into effect. Our engagement and enrollments substantially increased with numerous Zoom events occurring almost weekly.
Chair of PR & Marketing
California State University of Fresno
Fresno, CA
05.2017 - 06.2019
- I was interviewed and selected to be the Chair of Fresno State’s PR & Marketing team on our university's Board of Directors
- I oversaw the California State University of Fresno's 2017-2018 campaign to get approval a $50 million dollar New Student Union referendum.
- My job consisted of coordinating with my team of 20+ individuals on social media campaigns as well as coordinating promotional events & design mockups and campaign merchandise.
- I reported to my superior, the Dean of Student Affairs in regards to our budget as well as the insights to how much engagement each event garnered.
- We curated numerous printed campaigns in local publications and newspapers as well as radio commercials & interviews.
- The referendum passed and I continued in my position, moving up to Vice Chair of our organization after 2018.
- My new role entailed numerous fundraising events for the new building. We amassed over $5 million in donations by time of my departure in 2019.
Chief of Staff
Fresno State ASI
Maple, Fresno, CA
08.2018 - 05.2019
- I served a term as Chief of Staff in the student government at Fresno State
- My job included taking our student body president’s place in meetings as well as overseeing internal and campus-wide committees and serving as an advocate for students
- As Chief of Staff I served on a number of committees, including Personnel in which I would communicate with committee chairs in regards to their activities and funding.
- I also was appointed to the former Fresno State University President, Joseph Castro's, Board of Diversity, Equity, and Inclusion. While serving as the undergraduate representative, I was selected for a multitude of panels for campus improvement.
- There were many opportunities for me to take roles of leadership and make changes to better aid my peers.
Tilly
Clovis, CA
06.2018 - 11.2019
- Social Media
- Influencer, My responsibilities as a sales associate involve providing customer service to shoppers and assisting them in finding the items they were searching for as well as
- Ering additional items, providing a full experience
- I also have responsibilities regarding store cleanliness and collaboration on high volume days.
Sales Associate
Tilly’s
Clovis, CA
06.2017 - 11.2019
- My responsibilities as a sales associate involve providing customer service to shoppers and assisting them in finding the items they were searching for as well as
- Ering additional items, providing a full experience
- I also have responsibilities regarding store cleanliness and collaboration on high volume days.
Assistant Manager
Butterfish
Fresno, CA
10.2019 - 09.2021
- I worked at Butterfish as a lineman
- My responsibilities included providing customer service to patrons and serving them food
- We also assisted in some of the kitchen duties by portioning out food and any other assistance they may need
- I was promoted for the final few months of employment
- I oversaw the day to day shifts as well as all of our order forms
- I had weekly meetings with the owners in which we discussed any needs the store might have whether they be maintenance or simply in regards to team morale.
Education
High School Diploma -
Clovis High School
08.2012 - 06.2016
B.A. - Philosophy Pre- Law
California State University of Fresno
08.2016 -
Skills
Project Management
Social Media Management
Adobe
Hootsuite
Google Ads
Google Analytics
Campaign Management
Sales
Budget Management
Marketing
References
Brenda Venezia
Former Employer
Brendavenezia@csufresno.edu
Tara Powers Mead
Former Employer 559-360-8921
Collin Magness
Former Employer 559-7655-1309
Timeline
Coordinator
Advine Marketing Agency
09.2021 - Current
Event & Social Media Coordinator
Bumble, 5241
12.2019 - 06.2020
Assistant Manager
Butterfish
10.2019 - 09.2021
Chief of Staff
Fresno State ASI
08.2018 - 05.2019
Tilly
06.2018 - 11.2019
Sales Associate
Tilly’s
06.2017 - 11.2019
Chair of PR & Marketing
California State University of Fresno
05.2017 - 06.2019
B.A. - Philosophy Pre- Law
California State University of Fresno
08.2016 -
High School Diploma -
Clovis High School
08.2012 - 06.2016