Alysia Torres
Roseville,CA
Summary
The Regional Sales and Education Executive is responsible for bridging retailer and Youth To The People field priorities as it relates to in-store events and training product collateral, previously known as gratis. From inception to execution, I own the planning, content, and creative design of each event environment, positioning all to achieve goals and intent that aligns with company culture. I am also responsible for managing the onboarding and day to day support of Market Sales Representatives (contracted freelance), overseeing the full lifecycle of those team members in collaboration with managing Executives. The Regional Sales and Education Executive is a vital contributor to maintain brand relationships with stores, and with cross-functional partners. While in this role, I've become a strong leader, obtained analytical skills, great communication, and creativity.
Overview
13
13
years of professional experience
2
2
years of post-secondary education
Work History
Regional Sales and Education Executive
Youth To The People
Francisco, CA
07.2017 - Current
- Partner and strategize with Sephora leadership in a collection of local doors to meet the needs of the client
- Coach local retail partner sales teams to effectively run their business through demonstrating and teaching productivity behaviors and brand + product knowledge
- Fostering impactful and lasting relationships with those key retail partners, their in store leadership, and beauty advisors
- Ability to see problems and develop action plans to get past them (inventory/stock issues, turnover, logistical issues related to events, etc)
- Project management of Training Product Program (TPP) and all other training product initiatives
- Partners with leadership to ensure all Training Product is allocated, approved and shipped as determined by Sephora US
- A vital contributor to maintain brand relationships with stores, and with cross-functional partners
- Top tier support for all logistics that involve Market Sales Representatives
- Collaborate with all managing Regional Executives to ensure timely onboarding, scheduling, payroll processing, expense reporting, sales tracking via available CRM platforms, communication of regular organizational updates, and delivery of all necessary support materials and collateral
- I own the full lifecycle of the current and newly hired MSRs undesignated to a managing Executive in their local market.
Beauty Advisor
Dillard’s Kiehl’s
Reno, NV
10.2016 - 06.2017
- Maintain Knowledge of current products and new launches
- Maintain highest level of my selling goal for that day
- Partner with management to plan and execute weekend events Identify and articulate a specific skincare regimen per individual needs
- Arranged merchandise to present visually appealing displays and attract clientele.
- Identify and articulate a specific skincare regimen per individual needs
Counter Manager
Nordstrom Kiehl’s
San Francisco, CA
08.2015 - 09.2016
- Perform Circle of Service with each customer
- Train, coach, and motivate the team so that they'll reach their personal and sales goals
- Executed events alongside store promotions to further expand customer base while maintaining product philosophy and cohesive branding
- Call a minimum of 10 customers each day (restocks)
- Achieved target goals, resolve issues and maintain positive relations to help to grow the brand through educating both customers and fellow employees
- Organized sale events and created eye-catching product displays to attract customers to the Kiehl's counter.
Beauty Advisor
Macy’s Clinique
Citrus Heights, CA
02.2009 - 03.2015
- Successfully executed make-up and Skincare consultations for clients
- Surpass everyday sales goal, especially goals during Gift With Purchase
- Maintained counter and display areas for cleanliness and organization.
- Processed payments, entering sales in register for prompt customer service.
- Analyzed customer skin to assess conditions and skin type and suggest products and treatments.
- Evolved the "like selling" process. Example: "If you like this, then you'd really love this"
- Conducted product demonstrations to highlight features and redirect objections to positive aspects.
Teacher’s Assistant
Sierra Hills Elementary School
Meadow Vista, CA
09.2007 - 07.2008
- Assisted in supervision of students
- Instructed cooking lessons for students
- Graded homework, and helped with Star Testing
- Delivered top-notch administrative support to office staff, promoting excellence in office operations.
- Attended to office operations and required paperwork.
Education
City College of San Francisco
San Francisco, CA 08.2017 - 07.2018
Associates of Science - undefined
Truckee Meadows Community College
08.2016 - 05.2017
Skills
Project Management
Remote learning
Dependable and Responsible
Organization and Time Management
Customer Service
Timeline
City College of San Francisco
08.2017 - 07.2018
Regional Sales and Education Executive
Youth To The People
07.2017 - Current
Beauty Advisor
Dillard’s Kiehl’s
10.2016 - 06.2017
Associates of Science - undefined
Truckee Meadows Community College
08.2016 - 05.2017
Counter Manager
Nordstrom Kiehl’s
08.2015 - 09.2016
Beauty Advisor
Macy’s Clinique
02.2009 - 03.2015
Teacher’s Assistant
Sierra Hills Elementary School
09.2007 - 07.2008