Aariq Clark
St Louis,MO
Summary
Results-oriented marketing professional with a blend of analytical and creative expertise in campaign development, data analysis, and strategic planning. Experienced in executing digital and traditional marketing initiatives that drive engagement and revenue growth, with a strong focus on using insights to optimize marketing effectiveness.
Overview
3
3
years of professional experience
Work History
Marketing Associate, Analyst
Wells Fargo
St Louis, MO
08.2024 - Current
- Ensure marketing programs run efficiently and align with compliance processes, contributing to high standards of execution across marketing initiatives.
- Support program initiatives by reviewing data, monitoring publications, and collaborating across business units to enhance marketing impact.
- Test and monitor marketing activities, identifying opportunities to improve processes and drive success, while providing updated reports and recommendations for ongoing program optimization.
Marketing Associate
Enterprise Bank & Trust
St Louis, MO
10.2022 - 08.2024
- Led the strategic development and execution of marketing campaigns to promote specialized financial services, coordinating end-to-end project planning, including trade show management and material creation.
- Utilized Salesforce and PowerBI to compile and analyze campaign outcomes, resulting in a 25% increase in stakeholder engagement and a 35% increase in revenue.
- Applied data analytics to refine marketing strategies, achieving a 40% rise in lead generation and substantial improvement in campaign performance.
Brand Planning Specialist
Caleres, Famous Footwear
St Louis, MO
05.2022 - 10.2022
- Contributed to the successful execution of the “Back to School” campaign, driving a 45% increase in customer engagement through targeted digital marketing.
- Managed multiple shoe brand collections to ensure accurate presentation online, leading to a 30% increase in online sales.
- Developed marketing strategies to support charitable partnerships, resulting in a 25% improvement in partner engagement and enhanced brand reputation.
Education
Master Of Business Administration -
Webster University
St. Louis, MO12.2023
Bachelor Of Science - Marketing Management
Webster University
St. Louis, MO05.2022
Skills
- Salesforce
- Google Analytics
- Power Bi
- Mondaycom
- Pardot
- Content Creation
- SEO
- Campaign Strategy
Affiliations
- Focus St. Louis 2024 Emerging Leaders Cohort
- Aspen Young Leaders Fellowship
Timeline
Marketing Associate, Analyst
Wells Fargo
08.2024 - Current
Marketing Associate
Enterprise Bank & Trust
10.2022 - 08.2024
Brand Planning Specialist
Caleres, Famous Footwear
05.2022 - 10.2022
Master Of Business Administration -
Webster University
Bachelor Of Science - Marketing Management
Webster University