Aaron Fausel
New York,NY
Summary
Accomplished VP of Sales and Business Development offering 15+ years of experience developing and maximizing Lending sales. Diligent in building and retaining accounts by providing support and attentive service. Expertise in marketing strategies, product promotion and market penetration. Successful record of expanding network connections through persuasive brand imaging.
Overview
18
18
years of professional experience
Work History
VP of Sales and Business Development
1WestCommercial
New York , NY
02.2020 - Current
- Drove company branding efforts to increase market presence and brand recognition.
- Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
- Headed business development efforts and coordinated with marketing team on special campaigns.
- Managed $[500k+] annual marketing budget.
- Created strategic service roadmaps for new initiatives.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Managed accounts to retain existing relationships and grow share of business.
VP of Channel Sales
LiftForward
New York, NY
05.2018 - 02.2020
- Managed potential channel conflict by fostering excellent communication and strict adherence to channel rules of engagement.
- Improved business processes to increase productivity and align channel sales department with organization.
- Met and exceeded targets and growth metrics within assigned partner accounts.
- Assessed, clarified and validated partner needs to nurture relationships and achieve success.
- Developed solutions with partners to aid in winning new business.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
President
American Commercial Capital
Princeton, NJ
04.2017 - 05.2018
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.
- Cultivated strong relationships with external partners to foster collaboration and maximize resources.
- Reduced operational costs through strategic cost management initiatives.
- Monitored financial performance and implemented measures to enforce compliance with budgetary standards.
VP Branch Manager
World Business Lenders
New York, NY
03.2013 - 11.2016
- Supervised branch operations and made continuous improvements in each area.
- Utilized up-to-date information to make effective decisions governing Lender operations.
- Represented Lender at community events to establish strong ties and promote business.
- Provided direction and leadership to all employees to maximize productivity and bottom-line profitability.
Residential Mortgage Professional
Various Companies
New Jersey, NJ
01.2006 - 01.2013
- Communicated with clients, processing teams and other third parties to achieve prompt loan closings.
- Maintained high level of customer satisfaction by providing prompt and accurate loan status updates.
- Worked with underwriters to fix application problems and resolve issues.
- Followed up with clients on missing loan documents, providing guidance on best way to complete application process.
Skills
- P&L Responsibility
- Cross-Channel Marketing
- Staff Meetings
- Third-Party Contracts
Timeline
VP of Sales and Business Development
1WestCommercial
02.2020 - Current
VP of Channel Sales
LiftForward
05.2018 - 02.2020
President
American Commercial Capital
04.2017 - 05.2018
VP Branch Manager
World Business Lenders
03.2013 - 11.2016
Residential Mortgage Professional
Various Companies
01.2006 - 01.2013