Aaron Kunzelman
Bay City,MI
Summary
Sales and operations leader with extensive multi-unit retail, account management, and B2B sales experience. Led 56 locations and 8 district managers with responsibility for P&L, budgeting, workforce planning, and performance execution. Leveraged Salesforce, sales analytics, forecasting, and AI-enabled tools to improve productivity, strengthen decision-making, and drive revenue growth.
Overview
12
12
years of professional experience
Work History
Regional Director – Sales & Operations
Alliance Mobile (AT&T)
Troy, Michigan
12.2014 - Current
- Supported operations and sales across 56 AT&T retail locations, guiding 8 district managers and 180+ employees toward better sales performance and daily efficiency.
- Managed P&L, budgeting, and workforce planning across multi-unit market, aligning labor, staffing, and operating costs with revenue and profit goals to optimize financial performance.
- Delivered top market results for 3 consecutive years, exceeding targets across consumer and business segments; ranked top performing DM across 43 districts for 5 years prior.
- Coached and trained district managers and sales staff, enhancing performance, accountability, and customer service across teams.
- Planned and executed sales strategies aligned with company goals, supporting competitiveness and customer satisfaction.
- Built B2B client connections and supported business sales growth through follow-up, account support, and responsive service.
- Used and Managed Salesforce to track sales activity, maintain customer records, and improve efficiency across B2B and consumer sales.
- Resolved customer needs with tailored solutions, facilitating upsell and cross-sell opportunities for individual and business clients.
Education
Bachelor of Business Administration - Marketing
Northwood University
Midland, MISkills
- Salesforce
- P&L management
- Sales forecasting
- KPI management
- Workforce planning
- Business development
- Retail operations and territory management
- Market Development
- Operational Efficiency
- Change management
- Cross-functional leadership
- Multi-unit leadership
- Organizational Transformation
- Collaborative Leadership
Accomplishments
- 2025 Top Market Director - Alliance Mobile
- 2024 Mike Dayhuff Excellence Award Winner - Alliance Mobile
- 2024 Top Market Director - Alliance Mobile
- 2023 Top District Manager - Alliance Mobile
- 2022 Top District Manager - Alliance Mobile
- 2021 Top District Manager - Midwest Mobility Solutions
- 2020 Top District Manager - Midwest Mobility Solutions
- 2016 Store Manager of the Year - Midwest Mobility Solutions
Timeline
Regional Director – Sales & Operations
Alliance Mobile (AT&T)
12.2014 - Current
Bachelor of Business Administration - Marketing
Northwood University