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Aaron Morales
Business Development And Marketing Strategist
Pomona,CA
Summary
Career Focus:
Driven and highly organized individual with more than 7 years of experience in Business Development. Experienced in Customer Relationship Management and committed to providing outstanding service and support to employees and customers alike.
Overview
7
7
years of professional experience
3
3
Certifications
Work History
Digital Marketing Project Manager
Audacy, Inc.
Los Angeles, CA
11.2021 - Current
- Account Management: Facilitator between sales teams and digital clients to support their needs and communicate client expectations to fulfillment teams.
- Project Management: Oversee Los Angeles and Riverside Markets in Southern California region. Enforced alignment of project strategies with business objectives and optimized to promote efficient project completion.
- Stakeholder Communication: Weekly and monthly meetings with Stakeholders to communicate marketing initiatives and ROI.
- Content Curation: Produced and trafficked digital creative assets for campaign implementation.
- Executed digital marketing campaigns with strategic approach including: Social Media Advertisement, Email Newsletters, Digital Streaming & Podcast ads, Static & Video Display ads, SEM, and SEO.
- Monitored digital campaigns utilizing Audacy CRM tools to ensure campaigns are optimized to reach agreed upon goals during their flights including: Impressions, Reach, CTR's, Form Fills, Conversion Rates and more.
- Managed over 8 Key Accounts including Temecula Motorsports, Vuori, Live Nation, Cal Baptist University and more.
Studio Manager
YogaBody Studios
Chino Hills, CA
01.2018 - 11.2021
- Created business policies, procedures, marketing strategy, and delivered company-wide employee training.
- Utilized CRM software to streamline processes, increase client retention, and increase profitability.
- Improved brand awareness and generated leads while managing internal and external digital marketing campaigns through Facebook and Google Advertisements.
- Optimized social media channels and web pages to improve usability and SEO.
- Employed web analytics to evaluate campaign success and identify opportunities and key performance trends.
- Curated and segmented editorial content to increase engagement and channel growth through social media platforms.
- Directed management meetings to enhance collaboration and maintain culture based on trust and group problem-solving.
Store Manager
Vans
Montebello, CA
03.2015 - 11.2017
- Managed training and development needs of sales team through Vans Retail University.
- Supported leadership team in promoting positive work environment that meets needs of internal and external customers.
- Effectively communicated with district and corporate personnel to execute policies, procedures, standards, and company directives.
- Achieved sales plans through effective customer service and team motivation.
- Created work schedules according to sales volume and number of employees.
- Increased Store Annual Business Growth by 4% between 2016-2017.
Education
Business Administration, Communications
Mt. San Antonio College
Walnut, CA 09.2013 - 12.2018
High School Diploma - undefined
Walnut High School
Walnut, CA 08.2006 - 06.2010
Skills
Sales proficiency
undefinedSoftware
Meta Ad Manager
Google Ad Manager
Digital Audio Workstations (Ableton, Protools, Etc)
Microsoft Office Suites & G Suites
Adobe CCMicrosoft Office Suites & G Suites
Audio and Video Editing
Certification
Chek Institute - Certified Holistic Lifestyle Coach
Timeline
Digital Marketing Project Manager
Audacy, Inc.
11.2021 - Current
Animal Flow - Certified Level 1 Instructor
10-2021
Chek Institute - Certified Holistic Lifestyle Coach
07-2021
NASM - Certified Personal Trainer
02-2018
Studio Manager
YogaBody Studios
01.2018 - 11.2021
Store Manager
Vans
03.2015 - 11.2017
Business Administration, Communications
Mt. San Antonio College
09.2013 - 12.2018
High School Diploma - undefined
Walnut High School
08.2006 - 06.2010
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