Aaron Rodriguez
New York
Summary
Dynamic On-Premise Account Manager with Red Bull, adept at driving brand visibility and sales through strategic relationship building and impactful activations. Bilingual in Spanish, I excel in target-planning and data analysis, consistently achieving KPIs while fostering strong partnerships to enhance brand presence and market share.
Overview
12
12
years of professional experience
Work History
On Premise Account Manager
Red Bull
New York/Westchester/Hudson Valley
01.2022 - Current
- Managed a portfolio of over 400+ On-Premise accounts across Manhattan and the Bronx, driving brand visibility, menu placement, and sales execution.
- Built and maintained relationships with key gatekeepers, accounts, and distributor reps to support strategic brand growth.
- Developed and executed staff trainings, events, and consumer activations to promote Red Bull in targeted venues.
- Maintained accurate reporting on account activity, competitor insights, and performance data to support leadership strategy.
- Managed territory budgets and KPIs while providing key feedback to national teams for optimization and innovation.
Activation Specialist
Diageo/Inspira Marketing
Manhattan
01.2020 - 07.2020
- Working on behalf of Diageo to develop and execute on-premise specific programs in Manhattan and some of Bronx
- Establish relationships with key gatekeepers and customers to gain menu share, secure drink features and organize activations/events
- Conduct staff trainings and tastings to educate gatekeepers and consumers on the Diageo portfolio
- Work closely with distributor partners to help drive sales and to provide a consistent and cohesive message
- - Prepare and present monthly volume reports recapping sales, big wins, and overall business in the market.
- - Consistently meeting monthly KPI's and managing expenses and budgets
- - Creating a public image and developing Diageo brand presence through various forms of social media
Sales Consultant
Empire Merchants/ United Division
Metro NY
10.2018 - 09.2019
- Service over 60 accounts of the Top 3000 accounts for United Multi-Cultural Division in Metro NY representing Diageo & Moet Hennessy Brands
- Strategized pre-plans on how best to achieve sales and merchandising objectives by understanding company pricing, product programming and maintaining accurate historical account purchase information.
- Call on accounts and covers daily routes by creating an established and efficient routing pattern.
- Analyze entire account base by visiting each account and identifying opportunities
- Prepare and delivers professional sales presentations to customers by balancing the company's priorities and customers' needs/
- Help create and facilitate various activations to drive sales
- Help create and implement permanent drinks at Franchise Accounts.
On-Premise Sales Representative
Union Beer Distributors
Dumbo, Downtown Brooklyn, Williamsburg
03.2018 - 09.2018
- Serviced over 150 accounts in Dumbo, Downtown Brooklyn, Williamsburg
- Represented over 150+ Beers and entire Anheuser-Busch portfolio
- Maintained a regular schedule of weekly appointments with accounts in assigned areas
- Developed new accounts and new placements
- Regularly supported accounts efficiently with monthly budget
Production Specialist
Third Party/Red Bull
08.2017 - 03.2017
- Production Specialist that helped deliver on festival targets, goals, production guidelines such as distribution and visibility to ensure consistency across Red Bull supported festivals.
- Festivals Supported: AfroPunk 2017(Brooklyn, NY) Made In America 2017(Philadelphia, PA)
Consumer Marketing Member
Red Bull
Bronx/Uptown
01.2013 - 01.2017
- Drove trial and awareness for the Red Bull Brand in Bronx/Uptown territory
- Assisted and shadowed the On-Premise Sales Manager in servicing accounts to develop lasting relationships
- Support both Red Bull and Third party events such as: Work Experience
- Created with -Red Bull Flugtag Boston (Event Support), E-Zoo 2016 (On-Premise Assistant), Red Bull Vitilla (Event Support)-Red Bull Slaps (Event Support)
Education
Bachelors - School of Business Management/ Marketing
Manhattan College
01.2017
Skills
- Read and write Spanish fluently
- Proficiency with Microsoft Office
- Local Outreach Community Service Program
- NCAA Division 1 Recruited Baseball Player
- Helped with Screening for USBG
Timeline
On Premise Account Manager
Red Bull
01.2022 - Current
Activation Specialist
Diageo/Inspira Marketing
01.2020 - 07.2020
Sales Consultant
Empire Merchants/ United Division
10.2018 - 09.2019
On-Premise Sales Representative
Union Beer Distributors
03.2018 - 09.2018
Production Specialist
Third Party/Red Bull
08.2017 - 03.2017
Consumer Marketing Member
Red Bull
01.2013 - 01.2017
Bachelors - School of Business Management/ Marketing
Manhattan College
Similar Profiles
Krish SinghveeKrish Singhvee
Student Marketeer at Red BullStudent Marketeer at Red Bull
Chad MaynesChad Maynes
On Premise District Sales Manager at Red BullOn Premise District Sales Manager at Red Bull
Kelvin MestraKelvin Mestra
Sales Account Manager at Red BullSales Account Manager at Red Bull
Joseph RoszakJoseph Roszak
Senior Design Consultant at The Home DepotSenior Design Consultant at The Home Depot
Andre MarreroAndre Marrero
Sales Advisor at EquinoxSales Advisor at Equinox