Aaron Stifel
Saint Charles,MO
Summary
Results-driven medical sales executive with a proven track record of exceeding quotas and securing high-value accounts. Achieved record sales performance and established a robust user base for innovative medical products, demonstrating the ability to drive substantial revenue growth through strategic account management and executive-level selling.
Overview
24
24
years of professional experience
Work History
BrainWatch Account Executive, South Central Region
Natus Medical
St. Louis, MO
04.2025 - Current
- Achieved highest sales record for 2025, setting new performance benchmarks for future sales efforts.
- Generated first sale for company post-launch outside of beta testing, demonstrating market viability.
- Secured first beta site for Brain Watch Point-of-Care EEG product, establishing initial user base critical for product validation.
- Relocated to St. Louis to launch Brain Watch.
District Sales Manager, Southwest (AZ, NV, NM, and El Paso)
Natus Medical
Phoenix, AZ
05.2014 - 04.2025
- Grew a struggling expansion territory from less than $1M in annual sales into an area that consistently performed at or above quota, including a record $10M year in 2024.
- Converted a $3.5M competitive account - the territory's largest opportunity
- #1 District Sales Manager of the Year in 2016 and 2024.
- Exceeded sales plan by 8% in 2022 despite $2.3M, or 60% of annual plan, deferred to 2023.
- Won $1.5M in competitive business in Q3 2016 despite pricing 20% above the competitor.
- Earned multiple #1 District Sales Manager of the Quarter awards across several quarters from 2016 to 2024.
- Ranked among the Top 10 District Sales Managers in 2024, 2023, 2022, 2021, 2018, 2017, and 2016.
Direct Trauma Sales Representative III
Zimmer (Now Zimmer Biomet)
Phoenix, AZ
05.2013 - 05.2014
- Leveraged key orthopedic surgeon relationships to drive new business growth in an underpenetrated market, conducted market and competitive analysis, led sales training sessions across multiple locations, and represented organization at medical sales industry events.
- Achieved over 100% increase in sales compared to prior year-to-date performance within first six months.
- Played a lead role in generating more than $2M in sales.
- Developed strategic planning and training for Total Joint sales representatives in Arizona and New Mexico, expanding orthopedic trauma opportunities while safeguarding existing reconstruction business.
Trauma Sales Consultant
Depuy-Synthes, A Company Of Johnson & Johnson
Phoenix, Arizona
10.2011 - 04.2013
- Exceeded sales targets, achieving 111% of plan and contributing to overall team success.
- Recovered $1.2M in sales from an abandoned territory in 2012, revitalizing market presence.
- Assumed control of neglected territory, enhancing market presence and competitiveness.
- Moved to Phoenix to continue role at Synthes.
Trauma Sales Consultant
Synthes USA
St. Louis, MO
04.2002 - 09.2011
- Converted competitive orthopedic trauma implant business while defending and growing existing accounts. Provided 24/7 product and procedural support in the operating room environment, delivered monthly in-service training for orthopedic residents, surgeons, and OR staff, and developed long-term strategic plans with leadership and faculty at a major teaching hospital to support residency program growth.
- Revived a lost $112K sale, expanding it into a $165K capital equipment opportunity, enhancing client relationships.
- Exceeded quota for seven consecutive years: 2009 (116%), 2008 (109%), 2007 (122%), 2006 (131%), 2005 (103%), 2004 (114%), and 2003 (120%).
- Ranked #1 nationally for Tibia Nail Launch performance with $330.5K YTD in 2009.
- Ranked #1 nationally among in-service workshops delivered in 2008.
- Served as Regional Sales Trainer from 2006 to 2008 in addition to sales consultant responsibilities.
- Achieved 120% of quota in first full year with company, demonstrating strong performance and commitment.
Education
Bachelors degree -
St. Cloud State University
St. Cloud, MNSkills
- Medical device and capital equipment sales
- IT, server, and software sales
- C-suite executive selling
- Strategic account management
- Competitive conversions
- Pipeline development
- Contract negotiation
- Cross-functional collaboration
- Customer relationship management
- Revenue growth
Timeline
BrainWatch Account Executive, South Central Region
Natus Medical
04.2025 - Current
District Sales Manager, Southwest (AZ, NV, NM, and El Paso)
Natus Medical
05.2014 - 04.2025
Direct Trauma Sales Representative III
Zimmer (Now Zimmer Biomet)
05.2013 - 05.2014
Trauma Sales Consultant
Depuy-Synthes, A Company Of Johnson & Johnson
10.2011 - 04.2013
Trauma Sales Consultant
Synthes USA
04.2002 - 09.2011
Bachelors degree -
St. Cloud State University