Summary
Overview
Work History
Education
Skills
Websites
Professional Development
Timeline
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Robert J. Zeli

Houston,PA

Summary

Award-Winning Sales Leader + Sales Executive with over 20 years of experience driving revenue growth across robotics, automation, SaaS, medical devices, capital equipment, AI, and healthcare technology. Proven success building high-performing sales organizations, exceeding multimillion-dollar quotas, developing enterprise accounts, and leading strategic go-to-market initiatives across North America.

Overview

18
18
years of professional experience

Work History

Sales Director /Enterprise Account Executive

LIONSBOT USA
06.2023 - Current

Recruited to expand North American market, establish enterprise customer relationships, enhance brand awareness, and drive adoption of autonomous robotics solutions across vertical markets.

  • Led enterprise sales strategy for autonomous cleaning robotics and AI-driven automation solutions
  • Secured multiple enterprise-level customer agreements across healthcare, commercial, and industrial sectors
  • Achieved $5.8M in revenue in 2025, reaching 252% of quota
  • Achieved $4.5M in revenue in 2024, reaching 225% of quota
  • Generated $800K in revenue within first 4 months following North American launch
  • Earned recognition as Global Sales Leader in 2024 and 2025

Sales Manager North America-East

AVIDBOTS
11.2022 - 06.2023

Hired and led team of 10 Account Executives to promote adoption of robotics and AI, enhancing automation of manual processes across multiple vertical markets.

  • Led globally ranked #1 sales team
  • Achieved 121% year-over-year revenue growth in Q1 2023
  • Achieved 105% year-over-year revenue growth in Q2 2023
  • Achieved 94% year-over-year revenue growth in Q4 2022
  • Facilitated enterprise adoption of autonomous robotic solutions, enabling clients to streamline operations and reduce manual effort.

Sales Director/New Business Development Manager

MOBILE ASPECTS
08.2020 - 09.2022

Directed USA Sales and Marketing team, managing territory to acquire new business using RFID technology to automate inventory management in major academic medical centers.

  • Delivered 56% annual revenue growth in 2022
  • Achieved 464% of personal annual quota by Q3 2022
  • Achieved 150% of annual quota in 2021
  • Developed strategies to identify and engage enterprise healthcare customers nationwide, enhancing market penetration.
  • Promoted RFID automation and inventory management technology solutions, increasing awareness and adoption in targeted sectors.

Neurosurgery Sales Specialist

INTEGRA LIFESCIENCES
05.2018 - 08.2019

Managed capital equipment and consumable sales within neurosurgery accounts, expanding hospital relationships and driving procedural growth.

  • Exceeded annual capital quota within first 4 months by enhancing account strategies and fostering client engagement.
  • Surpassed year-over-year growth objectives
  • Increased penetration within strategic hospital systems by identifying key opportunities and leveraging existing relationships.

Capital Sales Manager

Medtronic
05.2015 - 05.2018

Led team of 8 Sales Executives in strategic hospital penetration to generate opportunities for surgical solutions.

  • Achieved Northeast Region of the Year recognition for outstanding sales performance.
  • Ranked #1 Capital Sales Manager in Northeast Region
  • Ranked #3 nationally in the United States
  • Received “Focus on Four” Award for excellence in complete solution selling.

Surgical Sales Executive

KARL STORZ ENDOSCOPY-AMERICA
03.2008 - 05.2015

Promoted minimally invasive surgical technologies and capital equipment solutions across surgical specialties, enhancing patient outcomes and operational efficiency.

  • Exceeded annual quota in 6 of 7 years
  • Achieved 15%+ year-over-year revenue growth for 6 consecutive years
  • Sold and supported over 12,000 capital products, driving adoption and ensuring optimal utilization in diverse surgical environments.

Education

B.S. - Psychology

University of Pittsburgh
Pittsburgh, PA
08-1999

Skills

  • Enterprise Sales
  • Capital Equipment Sales
  • Medical Device Sales
  • Business Development
  • Go-to-Market Strategy
  • Channel Partner Development
  • Sales Leadership
  • CRM Management
  • Forecasting
  • Team Building & Coaching
  • Robotics & AI
  • Sales Process Optimization

Professional Development

  • Extreme Ownership Academy
  • Balfour Leadership Training Workshop
  • Strategic Selling
  • Synchronized Selling
  • DiSC Profile Analysis
  • Relationship Selling
  • Psychology of Selling
  • Professional Selling Skills
  • S.P.I.N. Selling
  • The Challenger Sale

Timeline

Sales Director /Enterprise Account Executive

LIONSBOT USA
06.2023 - Current

Sales Manager North America-East

AVIDBOTS
11.2022 - 06.2023

Sales Director/New Business Development Manager

MOBILE ASPECTS
08.2020 - 09.2022

Neurosurgery Sales Specialist

INTEGRA LIFESCIENCES
05.2018 - 08.2019

Capital Sales Manager

Medtronic
05.2015 - 05.2018

Surgical Sales Executive

KARL STORZ ENDOSCOPY-AMERICA
03.2008 - 05.2015

B.S. - Psychology

University of Pittsburgh
Robert J. Zeli