AAYUSHI PATHAK

First hire in the marketing team, working closely with CEO and Head of Marketing to lead the go-to-market strategy and demand gen efforts globally.

Demand Gen Marketing

Led a team of 14 to develop and execute strategic integrated campaigns leveraging Emails, LinkedIn, ABM, and Cold Calls, resulting in the generation of high-quality leads and new business pipeline.

• Demos Scheduled - 2520+
• SAO Pipeline Created - 8.6M
• Revenue Generated - 2.2M

Field Marketing

• Led local GTM strategy development with sales leadership. Devised event plans for online/offline marketing (webinars, trade shows, round tables, lunch &learns) to boost sales pipeline
• Collaborated across teams to enhance regional campaigns and brand visibility
• Consistently tracked metrics to meet pipeline-to-spend ratio objectives

Market Research

• Built a market research team of 8 to accelerate marketing and SDRs outreach efforts globally
• Grew database of target audience by over 1600%
• Reduced 30% of SDR’s time in contact discovery
• Increased funnel conversion from MCL to MEL by 38%

Market Operations

• Restructured lead routing process and the lead lifecycle process with SDRs to better track ROI
• HubSpot and to optimize marketing and sales communication across channels and geographies funnel movement
• Increased funnel conversion for inbounds from MEL to MQL by 17%
• 11% increase in from SQ to SAO

• Second hire in the marketing team, leading demand gen efforts globally
• Introduced LinkedIn outreach as a channel that contributed to 40% of the total MQL’s
• Executed email marketing campaigns, including process ownership, optimization and reporting
• Responsible for identifying, evaluate and execute global events, conferences and trade shows; calculating and recording ROI and engagement metrics for events

• Part of the marketing team responsible for e-commerce growth across categories
• Strategized e-commerce roadmap for Accessories and PCA based on consumer insights industry trends, partner feedback and business strategy
• Directly managed end to end design and development for the brand’s umbrella website
• Conceptualized and built social media and influencer marketing campaigns