Abby Pollak-Alvarez

• Provided product knowledge to customers in store
• Assisted with the development of brand strategies and campaigns
• Trained successful business development personnel to optimize marketing performance and learn industry.
• Strengthened branding initiatives by coordinating annual events to maximize outreach.
• Directed 20+ team members to focus on bolstering client communications, campaign effectiveness and YOY sales

• Modeled effective selling behaviors to obtain high customer engagement. Connected with guests, and asked the right questions to best accommodate and fill their needs
• Delivered effective mentoring and training to associates, successfully building a team of sales-driven individuals with strong cosmetics and skincare understanding.
• Gave guests a WOW experience by engaging with playfulness, and excitement over products
• Training and coaching the associate and artist team to learn how to ask guests the proper questions so that we can better evaluate what their needs are, thus giving the guest the most rewarding experience possible
• Reviewed sales reports, daily metrics and observational selling techniques to devise strategies to improve revenue.
• Educating clients on the benefits of products with full consultation, including cosmetic application. Listening to a clients concerns and finding solutions
• Implemented merchandising list displays and promotional products to meet marketing standards.
• Achieved sales goals and business objectives
• Increased YOY sales 200% and grew margins by effectively introducing new products
• Maintained organization and cleanliness at all times
• Oversaw entire stock management process, including receiving incoming merchandise, shelf replenishment and shrinkage control.
• Reviewed sales reports to enhance sales performance and improve inventory management accuracy.

• Reviewed sales records, maintained back stock, inventory, and proper in line presentation to meet highest standards
• Managed inventory of fragrances, cosmetics, and beauty products on the counter.
• Achieved sales goals and business objectives by motivating staff, training, and inter selling as a team
• Streamlined operations and improved employee focus and productivity by prioritizing tasks prior to start of each shift.
• Identified customer needs and provided product recommendations to meet those needs.

• Identified needs of customers promptly and efficiently.
• Provided excellent service and attention to customers when face-to-face or through phone conversations.
• Exceeded customer satisfaction by finding creative solutions to problems.

Sales for Bobbi Brown,, Laura Mercier, Trish Mcevoy, LaMer, Estée Lauder, Keils, Natura Bisse, Sisley, Awake, Nars, La Prarie, Chanel, Lancôme

• Trained and educated artists on effective sales and cross-selling techniques, product selection for individual customer needs, and application methods.
• Offered complementary makeup consultations to individuals to promote key product lines.
• Built loyalty by tracking sales, keeping a clientele guest book, and creating communication with clients, notifying them with events, promotions, and one on one appointments for new seasonal looks

• Devised, implemented and managed promotions to enhance store profits and drive customer engagement.
• Collaborated with all company departments to ensure cohesive branding and strategic product placement.
• Maintained a clean and cohesive, well organized environment at all times
• Conducted monthly inventory counts, adjusting inventory and orders based on trends, holidays, and demand.
• Studied and trained myself, and associates to better Understand the chemistry of fragrance, displaying knowledge of the notes as to better serve guests

• Kept inventory of all products for Clinique, Lancôme , Ultima 2, and Charles of the Ritz
• Organized and executed promotions and events to build brand loyalty, and drive sales
• Gave great experiences and engagement to all guests, filling all their skincare and makeup needs
• Met and exceeded sales goals while executing team work within the department, and inter selling, thus giving the guest a great experience throughout the department and the store