Motivated individual with experience in customer service, ad agencies and sales. Skilled in building relationships and understanding customer needs. Strong communication and interpersonal skills for providing superior customer service.
Hi, I’m
Abby Wade
Chicago,IL
Summary
Overview
19
years of professional experience
Work History
Hubbard Broadcasting, Digital
Sr Account Executive
11.2021 - 04.2023
Job overview
- Sell ad space on Hubbard owned radio stations (WDRV, WTMX, WSHE) as well as 2060 Digital products, including but not limited to: streaming, display, social media, pre-roll video, OTT, SEO, PPC, YouTube TruView
- Maintained information and client satisfaction for high-profile accounts (Comcast, McDonald's, Bank of America, Toyota) worth up to $6Million in revenue.
- Position audio ratings, qualitative market data, and competitive information to increase market share and revenue
- Cultivate customer loyalty and provide superior customer service by identifying client needs and developing customized solutions.
iHeart Media
Sr Account Executive
02.2014 - 12.2018
Job overview
- Brought in over $15 million in annual revenue while managing multiple high-profile accounts, tracked in Salesforce.
- Developed profitable partnerships with Sr decision-makers at agencies and direct clients by providing multi-platform marketing solutions using on-air, digital, streaming, mobile, promotions, and event sponsorships
- Obtained pricing deals, negotiated contracts and solidified beneficial agreements.
- Stayed up-to-date on emerging industry and product standards and trends to revitalize accounts
Tribune Company
Account Manager
03.2010 - 02.2014
Job overview
- Managed multi-million-dollar accounts (AT&T, Sony Pictures, P&G) both internally and externally to clients
- Created media plans to address potential new client needs, developed marketing concepts, sold to clients
- Liaised between account holders and various departments.
Tribune Company
Media Planner
07.2009 - 03.2010
Job overview
- Negotiated annual network replacement deals for major advertisers including P&G, Kraft and Walmart
- Provided sales support efforts that included: internal rate negotiations, created media plans, developed sales materials, verified inventory availability, and evaluated post buys
- Built tremendous internal and external relationships by utilizing strong interpersonal skills and experience in professional negotiation.
Starcom Worldwide
Broadcast Media Supervisor
04.2008 - 01.2009
Job overview
- Supervised and managed all local TV and Radio activity for several major brands
- Provided leadership and management of 20+ employees
- Evaluated marketplace conditions, provided costs and plan recommendations for accounts and targeted brands
- Developed advertising strategies and converted ideas into concrete tasks and delegating tasks to appropriate individuals and departments.
Starcom Worldwide
Broadcast Media Buyer
07.2006 - 04.2008
Job overview
- Determined costs for media campaigns and delivered this information in reports to clients.
- Developed tight professional relationships with media planners, which helped to identify right targeted audiences for campaigns.
- Collaborated with upper management, clients and other personnel regarding media plans and campaigns.
- Juggled multiple projects and several clients at time successfully and always met tight deadlines.
PHD US
Broadcast Negotiator
10.2004 - 07.2006
Job overview
Education
Western Michigan University
BBA from Advertising and Promotions
12.2003
University Overview
Skills
- Account Servicing & Management
- Digital Marketing
- Client Needs Assessment
- Client Service Standards
- Verbal and Written Communication
- Client Relations and Retention
Timeline
Sr Account Executive
Hubbard Broadcasting, Digital
11.2021 - 04.2023
Sr Account Executive
iHeart Media
02.2014 - 12.2018
Account Manager
Tribune Company
03.2010 - 02.2014
Media Planner
Tribune Company
07.2009 - 03.2010
Broadcast Media Supervisor
Starcom Worldwide
04.2008 - 01.2009
Broadcast Media Buyer
Starcom Worldwide
07.2006 - 04.2008
Broadcast Negotiator
PHD US
10.2004 - 07.2006
Western Michigan University
BBA from Advertising and Promotions
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