Abigail Blake
Bethel Park,PA
Summary
An Emmy Award winning leadership level development and marketing professional responsible for major initiatives to promote sustainable growth. Dedicated to keeping the office and the cause connected.
Overview
9
9
years of professional experience
Work History
Marketing & Development Specialist
Self-employeed
08.2021 - Current
- Remote, independent contractor for a variety of industries including large nonprofits, community organizations and small businesses with a focus on development efforts, fundraising, digital marketing, website design, social media and event planning to keep the office and the cause connected
- Leading projects to redesign web pages, diversify strategies and revitalize social media presence to grow client brand and sales
- Strengthening brand communication with in-depth analyses of competitors, market and economic changes
- Analyzing website data such as traffic, interactions, conversions and goals to find areas of improvement
- Creating customized marketing schedules and materials to increase product and mission awareness
- Developing paid client ads for use on diverse social media and traditional marketing platforms, achieving an increase of over 200% new impressions
- Monitoring online trends, conversations and innovations to optimize strategies
- Planning and executing client events to raise critical funds and awareness
Director of Advancement
Boys & Girls Clubs Of Western Pennsylvania
07.2019 - 07.2021
- 2020 Commerical Single Spot Emmy Award Winner
- Managed Advancement Team of 5 to raise over $4M annually through grant submissions, fundraising events, annual appeals, government relations and corporate partnerships
- Lead on all fundraising and marketing efforts for 20 separate sites and over 16,000 members
- Communicated progress of monthly and quarterly initiatives to internal staff, board members and volunteers in addition to external donors, supporters, media, government and foundation contacts
- Provided exceptional donor support to raise over $25,000 in individual giving, over $100,000 through community partnerships and over $80,000 in sponsorships in first 6 months
- Planned and executed all agency-wide events including galas, golf outings, board meetings, and networking events with meeting net profit goal of $400,000
- Broke annual gala net income record of over $200,000 in 2020 ;Giving Tuesday 2019 income record of over $25,000 and overall donor growth of over 20%
- Developed all creatives, campaigns, website, and social media marketing for 133-year-old organization seeking a reintroduction to their community with measurable outcomes
Marketing and Outreach Manager
The Children's Home Of Pittsburgh
07.2017 - 07.2019
- Transformed all marketing efforts, campaigns and strategies as the sole professional for a large adoption and foster care based nonprofit through digital & traditional mediums
- Managed Development/ Marketing Department of 4 to raise over $3M annually through grants management, annual appeals, events and government and corporate supporters
- Leveraged industry trends and competitive analysis to improve customer relationships and provided services
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation
- Raised 1.8M annually: End of the year appeal FY16 $8,421; FY17 $21,642; FY18 $69,956; Increased individual event donations by 23%
- Developed insights on marketing campaigns to assess performance against goals
- Increased clinical marketing outreach 300% in a single year for all three programs; Increased social media followers by 60% in last two fiscal years across all networks
- Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners
Marketing and Development Associate
The Children's Home Of Pittsburgh
06.2016 - 07.2017
- Promoted to Marketing and Outreach Manager after just a single year in the Associate position for an adoption and foster care focused organization
- Completed projects in alignment with target deadlines and financial objectives
- Managed all marketing and development strategies, creatives, events, outreach efforts and fundraisers in the absence of a Marketing Manager
- Transformed donor database and communications to increase donor renewal rate growth (38% to 60%)
- Personally achieved event sponsorship goal of $165,000 through corporate asks
- Created a Marketing Dashboard to measure effectiveness of key performance indicators
- Google Analytics website user increase 20%
- Developed annual appeal concepts resulting in an increased average gift size and overall contributed revenue, which met its $1M goal for the first time in more than 10 years
Development Assistant
Phipps Conservatory And Botanical Gardens
10.2015 - 06.2016
- Managed all donor relations and communications for a large, world famous nonprofit (over 11,000 households)
- Assisted in raising over $6M to grow a major institution
- Oversaw the planning and implementation of multiple donor focused events to increase funds raised and spread awareness to new audiences
- Provided assistance to all levels of leaders and staff as needed, supporting attainment of objectives in alignment with corporate policies, procedures, and regulations
Education
Master of Arts - Public History
Duquesne University
Pittsburgh, PA05.2015
Bachelor of Arts - History
University of Delaware
Newark, DE01.2013
High School Diploma -
Bethel Park High School
Bethel Park, PA05.2009
Skills
Fundraising
Development/ Fundraising
Adobe Suite/ Microsoft Suite/ Google Suite
Event Planning
Digital Marketing
Traditional Marketing
PR/ Media Relations
Social Media/ Buffer/ Hootsuite
SEO/ SEM
Website Management
Design/ Canva
Data Analysis
Management
Government/ Foundation Relations
Program Management
Customer Service/ Donor Relations
Copy/ Content Writing
Strategic Planning
Outreach Management
Database Management/ Raiser's Edge NXT
Greater Giving/ GiveSmart
Google Analytics/ Constant Contact
Volunteer Experience
- YinzGitOuttaTahn Blog (2019-Present)
- MAYA Organization Board President (2019- Present)
- The Children's Home's Event Committee (2016-present)
Additional Employment Information Upon Request
Writing Samples and Professional References Available
Timeline
Marketing & Development Specialist
Self-employeed
08.2021 - Current
Director of Advancement
Boys & Girls Clubs Of Western Pennsylvania
07.2019 - 07.2021
Marketing and Outreach Manager
The Children's Home Of Pittsburgh
07.2017 - 07.2019
Marketing and Development Associate
The Children's Home Of Pittsburgh
06.2016 - 07.2017
Development Assistant
Phipps Conservatory And Botanical Gardens
10.2015 - 06.2016
Master of Arts - Public History
Duquesne University
Bachelor of Arts - History
University of Delaware
High School Diploma -
Bethel Park High School