Millie D. Oakeson
Glendale,Arizona
Summary
Revenue driven, goal oriented, marketing and communications professional, regarded for innovating and executing new programs and promotional strategies that improve overall company performance. Known for engaging creative ads, magazines, social media and other marketing collateral that increase brand awareness. Out-of-the-box planner recognized for building and leading teams that consistently achieve quality and revenue goals.
Proven track record in leading high-performing sales and marketing teams. Successfully spearheaded multiple product launches and marketing campaigns, driving significant brand growth. Demonstrated expertise in strategic planning and team leadership.
Highly focused sales and marketing professional with solid background in driving revenue growth and implementing strategic marketing initiatives. Known for fostering collaborative team environments and consistently achieving target goals. Excels in adaptive planning and leveraging market insights to maximize impact.
Overview
18
18
years of professional experience
Work History
Director of Marketing and Business Development
Diamondback Healthcare Center
04.2023 - Current
- Manage corporate marketing and communications functions, direct brand management, media relations, corporate positioning, advertising, sales collateral
- Manage business development opportunities that result in increased monthly revenue
- Create strategy and guiding principles to increase the efficiency of marketing and operations management
- Focused on ways Diamondback is promoted, how to increase our census and generate profits, and where new growth opportunities could be located
Director of Sales and Marketing
Beatitudes Campus
08.2021 - 09.2022
- Planning and production of integrated marketing and communications plan covering all aspects of a large life plan community
- Led a 10-person sales team to achieve budgeted occupancy goals in rental and entrance fee options for campus of 700 residents
Co-Host
Independent Talk 1100 KFNX
02.2017 - 09.2020
- A radio show dedicated to increasing awareness of issues that affect an aging population
- Providing listeners with information and resources from experts that would create an enthusiasm for living well and enjoying life
VP Marketing and Communications
Friendship Retirement Corporation
08.2015 - 09.2020
- Developed strategic communication plans in support of key functions including but not limited to resident and family issues, sales, advertising, brand management and digital business
- Built positive brand association through effective co-branding partnerships
- Crisis management with the ability to quickly address high impact issues
- Lead a six-person sales team for campus of 900 residents
Community Relations Manager
Belmont Village Scottsdale
08.2011 - 08.2015
- Opened sales office during construction for pre-opening lease up
- Established intensive outreach programs to introduce Belmont to Arizona
- Exceeded strategic and annual commitments
- Collaborated with Executive Director and senior staff team to reach community operation goals
Marketing Director
Sierra Pointe Senior Living
03.2007 - 08.2011
- Company Overview: privately owned
- Delivered creative marketing solutions to support sales goals
- Performed ongoing customer/market research and demographic profiling to identify and capitalize on market needs
- Drove sales opportunities through lead management and follow-up
- Coordinated all sales functions for 216-unit community
- Privately owned
Education
Associate of Arts - Marketing And Communications
Ricks College
Rexburg, IDMarketing And Communications
Arizona State University
Phoenix, AZSkills
- Media Relations
- Crisis Management
- Content Marketing
- Strategic Planning
- Fundraising
- Key Partnership Development
- Public Speaking
- Campaign Creation/Delivery
- Brand Management
- Revenue Generator
- Board of Directors
- Strong Leader
Affiliations
- Arizona Assisted Living Federation of America, Board Member
- Arizona Assisted Living Federation of America, Memory Committee Chairman
- Public Relations Society of America, Member
- Southwest Chapter of the Alzheimer’s Association, Past Board Member
- PASRS, Past Board Member
Coreproficiencies
- Media Relations
- Crisis Management
- Content Marketing
- Strategic Planning
- Fundraising
- Key Partnership Development
- Public Speaking
- Campaign Creation/Delivery
- Brand Management
- Revenue Generator
- Board of Directors
- Strong Leader
Timeline
Director of Marketing and Business Development
Diamondback Healthcare Center
04.2023 - Current
Director of Sales and Marketing
Beatitudes Campus
08.2021 - 09.2022
Co-Host
Independent Talk 1100 KFNX
02.2017 - 09.2020
VP Marketing and Communications
Friendship Retirement Corporation
08.2015 - 09.2020
Community Relations Manager
Belmont Village Scottsdale
08.2011 - 08.2015
Marketing Director
Sierra Pointe Senior Living
03.2007 - 08.2011
Associate of Arts - Marketing And Communications
Ricks College
Marketing And Communications
Arizona State University
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