Abigail Harari
New York,NY
Summary
Senior music publicity leader with 7+ years of experience driving culture-forward, narrative-led PR for high-profile and developing artists across major and independent labels. Proven people manager with deep media relationships, cross-functional leadership experience, and a track record of translating artist vision into sustained press impact.
Overview
6
6
years of professional experience
Work History
Senior Publicity Manager
NETTWERK MUSIC GROUP
New York, NY
09.2022 - Current
- Lead publicity strategy for a 35-artist roster across indie-folk, pop, rap, R&B genres (Mon Rovía, Alice Phoebe Lou, Hazlett, Rose Betts, Hudi, SYML)
- Own national and international campaigns across releases and touring cycles, securing coverage in Billboard, PAPER, GRAMMY.com, NPR, SPIN, and tastemaker outlets
- Manage and mentor junior publicists; oversee pitching strategy, workflows, and career development
- Partner cross-functionally with marketing, digital, and A&R; to align messaging, rollout timing, and audience growth
- Publicity Manager (2022–2024)
Publicity Manager, Brand Strategy
DEF JAM RECORDINGS
New York, NY
12.2019 - 08.2022
- Led publicity and brand strategy for 8–10 priority artists including Ludacris, Benny The Butcher, and Trinidad Cardona
- Developed and executed press plans tied to album releases, cultural moments, and brand partnerships
- Secured features in Teen Vogue, Billboard, BET, Complex, UPROXX, Ebony, GRAMMY.com, and The Source
- Managed interns and junior staff; supported EVP of Publicity and oversaw awards submissions (Grammys, BET Awards, VMAs)
- Publicity Coordinator (2021–2022)
- Publicity Assistant (2019–2021)
Education
Bachelor of Arts - Public Relations
University of Maryland
College Park2019
SELECT PRESS HIGHLIGHTS
- Mel Robbins Podcast (Mon Rovía)
- Ebony (Ludacris)
- Billboard (Morgxn)
- Medium Sized Backyard (renforshort)
- PAPER (Winona Oak)
- The Source (Benny The Butcher)
- GRAMMY.com (Trinidad Cardona)
- SPIN (Nicotine Dolls)
Timeline
Senior Publicity Manager
NETTWERK MUSIC GROUP
09.2022 - Current
Publicity Manager, Brand Strategy
DEF JAM RECORDINGS
12.2019 - 08.2022
Bachelor of Arts - Public Relations
University of Maryland