Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Abigail Jones

Lexington,KY

Summary

Motivated marketing professional with a passion for sales, social media, and building meaningful customer relationships. Experienced in content creation, digital strategy, and exceeding sales goals. Skilled in communication, organization, and driving engagement to deliver impactful results.

Overview

4
4
years of professional experience

Work History

Social Media Marketing Intern

Kentucky Sports Radio
Lexington, KY
09.2024 - Current
  • Lead content creation and strategy for Kentucky Sports Radio's TikTok, serving as the platform's primary face and voice
  • Develop and execute innovative social media campaigns that engage and grow the TikTok audience, driving increased brand awareness
  • Exercise full creative control over content production, ensuring alignment with KSR's tone while experimenting with trends to maximize reach

Marketing Intern

The Fetch Agency
Lexington, KY
11.2023 - 02.2025
  • Produced compelling and visually appealing content, including graphics, videos, and written copy, aligned with brand messaging and marketing goals
  • Developed and executed creative social media strategies to enhance the online presence of clients, utilizing platforms such as Instagram, Facebook, Twitter, and Tik Tok
  • Created content for Eastern Tennessee State University's athletic program

Director of Public Relations and Marketing

Pi Beta Phi Fraternity for Women
Lexington, KY
08.2021 - 12.2024
  • Cultivated and maintained positive relationships with media outlets, influencers, and key stakeholders
  • Actively managed the sorority's brand image, ensuring consistent messaging across various platforms
  • Developed and implemented strategic initiatives to enhance brand visibility, community engagement, and member recruitment

Sales Associate

Hand & Stone Massage and Facial Spa
Lexington, KY
02.2023 - 12.2024
  • Recommended and sold spa packages and memberships based on client's preferences and needs
  • Implemented a successful marketing strategy for spa events such as the annual Holiday Season Sale which boasted a record of $100,000 in revenue
  • Managed the front desk by answering phones, scheduling appointments, and greeting guests

Sales Associate

Pandora Jewelry
Lexington, KY
08.2022 - 02.2023
  • Drove substantial sales with more than $5,000 in weekly revenue through suggestive selling and promoting add-on purchases
  • Devised and implemented new display concepts to improve merchandise accessibility, resulting in a 25% increase in sales

Education

Bachelor of Business Administration - Marketing

University of Kentucky
Lexington, KY
12.2024

Skills

  • Sales
  • Digital Marketing
  • Public Relations
  • Social Media Marketing and Management
  • Excel
  • Adobe Creative Cloud
  • Canva
  • Customer Service
  • Google Analytics
  • Web Design

Timeline

Social Media Marketing Intern

Kentucky Sports Radio
09.2024 - Current

Marketing Intern

The Fetch Agency
11.2023 - 02.2025

Sales Associate

Hand & Stone Massage and Facial Spa
02.2023 - 12.2024

Sales Associate

Pandora Jewelry
08.2022 - 02.2023

Director of Public Relations and Marketing

Pi Beta Phi Fraternity for Women
08.2021 - 12.2024

Bachelor of Business Administration - Marketing

University of Kentucky

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Abigail Jones