ABRIANNA DAVIDSON
/linkedin.com/in/abrianna-davidson
Summary
Driven, client-focused professional with experience managing high-volume workflows, engaging
stakeholders, and driving measurable results. Skilled in building relationships, qualifying needs, and
coordinating cross-functional solutions in fast-paced environments. Strong communicator with a
data-driven mindset and a track record of exceeding performance benchmarks.
Overview
4
4
years of professional experience
Work History
Programming Coordinator, Studio Distribution
NBCUniversal
Universal City, CA
04.2023 - Current
- Deliver 110K+ feature and episodic assets per year across streaming platforms including Amazon Prime, Apple TV, and Hulu, outperforming team average by 8% while maintaining the lowest rejection rate through strong attention to detail and execution
- Serve as a key point of contact between external clients and internal teams, managing content delivery requests, resolving issues, and driving timely solutions for programming changes and distribution challenges
- Manage high-volume inbound and outbound requests, ensuring clear communication and quick turnaround for seamless client experience across all distribution platforms
- Collaborate cross-functionally with media, archive, and operations teams to align priorities, remove blockers, and ensure successful delivery of time-sensitive content
- Oversee distribution of pre-release and high-visibility titles, proactively identifying risks and communicating updates to ensure quality control and on-time launches
- Facilitated same-day delivery of Olympics 2024 & 2026 content, coordinating across NBC Sports Group and business operations to meet strict deadlines for partners including DirecTV, Comcast, and Hulu TV
- Train new hires on workflows and quality standards to enhance team efficiency and consistency
Audience Development Intern, NBC News & MSNBC
NBCUniversal
New York, NY
01.2022 - 12.2022
- Developed and managed newsletter strategy for 525K+ subscribers, driving 83% subscriber growth and 95% revenue increase through tailored messaging and content optimization
- Executed targeted digital campaigns and optimized performance through daily data analysis, achieving 6% increase in ROI on million-dollar campaigns
- Built and analyzed KPI reports to track engagement, conversions, and revenue, delivering insights that improved performance
- Conducted competitive research to identify growth opportunities, enhancing audience acquisition and retention strategies
Education
Master of Science - Management
Southern Methodist University
Dallas, TXBachelor of Arts - Public Relations And Strategic Communication
Southern Methodist University
Dallas, TXSkills
- Outbound & Inbound Communication (calls, email, stakeholder coordination)
- Pipeline & Workflow Management
- Problem Solving & Objection Handling
- CRM Tools: Salesforce, HubSpot
- Data Analysis & KPI Tracking (Excel, Google Sheets, Airtable, Salesforce, Smartsheet, Looker, DOMO)
- Client Engagement & Relationship Management
- Lead Qualification & Needs Discovery
- Time Management in High-Volume Environments
Awards
- GEM Award (Going the Extra Mile), 2023
- GEM Award (Going the Extra Mile), 2024
- GEM Award (Going the Extra Mile), 2025
- GEM Award (Going the Extra Mile), 2025
Additional Proficiencies
Adobe Creative Suite (Premiere, Photoshop, InDesign, Lightroom), Microsoft Office (Excel, Word, PowerPoint), Google Workspace (Sheets, Slides, Docs, Forms, Ads), Avid Media Composer, Compass, Sailthru, TODAY CMS, Sprout Social, Meltwater, Anyword, Figma, Amazon Associates, Search Engine Optimization (SEO)
Timeline
Programming Coordinator, Studio Distribution
NBCUniversal
04.2023 - Current
Audience Development Intern, NBC News & MSNBC
NBCUniversal
01.2022 - 12.2022
Master of Science - Management
Southern Methodist University
Bachelor of Arts - Public Relations And Strategic Communication
Southern Methodist University