Ada Lau

Led design for the Growth, Global Expansion, and Discovery— scaled the team from 2 → 9 ux and system designers.

• Launched Just Press Play initiative that redefined the sampling experience: (impact annualized) +$10.4M iLTR, +540M listening minutes, +84K signups, +$3.9M consumption revenue
• Launched Maven, an AI-powered audiobook recommendation experience that increased search engagement by X%, driving +$X in listening minutes and +$X in revenue influenced.
• Led Immersive Reels, a modern swipeable discovery in-app experience: +X% video engagement, +X% author follows, and +$X consumption revenue.
• Led design for Audible’s launch in Amazon Mexico, contributing to X sign-ups in the first 6 months.
• Launched Audible Prime MX benefit that allowed Prime MX customers to redeem a free audiobook every month: exceeding engagement expectations by X% and generating +$X listening minutes.
• Increased team-wide job satisfaction by X% and motivation/commitment by Y% (internal surveys).

Led a team of 2 designers optimizing the Audible desktop and mobile web acquisition funnel, from consideration and discovery to conversion.

• Revamped Audible’s checkout experience, resulting in +$X trial sign-ups, +$X direct memberships, and –X% drop-off in funnel attrition.
• Introduced an Ad-supported tier in India: +$X trial starts, +$X direct memberships, +X% of ads conversion to trialists.

• ...
• ...