Adalberto Aguilar
Chicago,Illinois
Summary
- An MBA holder with over two decades of management experience, demonstrating leadership in numerous projects and proficiency in quantitative and qualitative analysis.
- Extensive background in transformation and commercial fields across various industries, with excellent management and people skills, thriving in dynamic team-oriented environments.
- Recognized leadership in digital programs, ceating new capabilities.
- Significant experience in leading sales strategy and go-to-market operations across NA & Latin America, managing transformational projects and capabilities programs, and overseeing the most significant commercial initiative in the sector across the LATAM region.
Overview
2026
2026
years of professional experience
Work History
Vice President, Global Sales Transformation
PepsiCo
- Current
- Design and create digital capabilities within sales processes across all sectors, enabling our front line for future success
Vice President GTM & Transformation, PBNA Central Division
PepsiCo
01.2021 - 01.2024
- Led GTM operations for Central Division, with oversight for day-to-day GTM operations, delivering more than 100 MM USD in productivity yearly
- Coordinated Centra Division Transformation program, creating the baseline for additional DL efficiencies, including gig delivery and gig merchandising
Vice President Sales Strategy, LATAM
PepsiCo
01.2020 - 01.2021
- Directed the Sales Strategy and GTM operations for the snacks and foods business across Latin America, overseeing the entire Sales Strategy, GTM Mosaic design, and deployment
- Lead the process architecture agenda and governed the Conectados (SFA) program, ensuring seamless deployment and leadership alignment
- Before moving to my next role Conectados was successfully implemented in more than 15 countries with more than 30,000 users
- Managed the CASA Sales Strategy & GTM operation team, directly overseeing their strategic initiatives and operational execution for that region
Senior Director GTM Transformation, LATAM
PepsiCo
01.2017 - 01.2020
- Responsible for the Conectados (SFA) program across the LATAM region, the sector's biggest and most ambitious commercial initiative, covering more than 20 countries with different go-to-market models
- This unique digital transformation program, run under the Agile SAFE framework and with almost 180 MM USD in the budget, deployed commercial capabilities enabled by state-of-the-art technology, creating a competitive advantage for our frontline to unlock future sales growth, delivering +2 pp in CTS improvement
Senior Director Sales Strategy & GTM Transformation, PepsiCo Mexico Foods
PepsiCo
01.2016 - 01.2017
- In charge of the design of the DSD GTM Transformation program (later upgraded at the sector level as the Conecatdos program), as well as the ecommerce strategy, including negotiation with new players
- Designed the strategic business plan and developed a segmentation and customer value offer framework
- Operated customer & service model improvements to enhance customer satisfaction and business growth
- Delivered the go-to-market strategy, including managing routing, engineering & optimization activities for more than 15,000 routes
Director Go to Market (GTM), PepsiCo Mexico Foods
PepsiCo
01.2015 - 01.2016
Director Sales Strategy, PepsiCo Mexico Foods
PepsiCo
01.2012 - 01.2015
Program Director
Heineken
01.2010 - 01.2012
- Directed designing and implementing a new organizational structure, ensuring compliance with synergies due to the integration with Heineken
- Participated in multiple regional projects across the Americas, including Due Diligence assessments, contributing to strategic decision-making
Sales & Distribution Director
Cervecería Cuauhtémoc-Moctezuma
01.2008 - 01.2010
Education
Executive Scholar - Marketing & Sales Management
Northwestern University - Kellogg School of Management
Chicago, IL01.2012
Master Business Administration -
The George Washington University
Washington, DC01.2002
Bachelor in Industrial Engineering -
Instituto Tecnologico y de Estudios Superiores de Monterrrey (ITESM)
Monterrey01.1998
Skills
- Sales transformation
- Digital capabilities
- GTM strategy
- Process architecture
Personal Information
Title: Vice President, Global Sales Transformation
Timeline
Vice President GTM & Transformation, PBNA Central Division
PepsiCo
01.2021 - 01.2024
Vice President Sales Strategy, LATAM
PepsiCo
01.2020 - 01.2021
Senior Director GTM Transformation, LATAM
PepsiCo
01.2017 - 01.2020
Senior Director Sales Strategy & GTM Transformation, PepsiCo Mexico Foods
PepsiCo
01.2016 - 01.2017
Director Go to Market (GTM), PepsiCo Mexico Foods
PepsiCo
01.2015 - 01.2016
Director Sales Strategy, PepsiCo Mexico Foods
PepsiCo
01.2012 - 01.2015
Program Director
Heineken
01.2010 - 01.2012
Sales & Distribution Director
Cervecería Cuauhtémoc-Moctezuma
01.2008 - 01.2010
Executive Scholar - Marketing & Sales Management
Northwestern University - Kellogg School of Management
Master Business Administration -
The George Washington University
Bachelor in Industrial Engineering -
Instituto Tecnologico y de Estudios Superiores de Monterrrey (ITESM)
Vice President, Global Sales Transformation
PepsiCo
- Current
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