Adam Araujo
Columbia,SC
Summary
I'm a strategic marketing leader with more than 13 years of experience in the fast-paced world of sales and marketing. My passion lies in crafting innovative marketing strategies and utilizing data-driven execution to achieve real results. Throughout my career, I've successfully helped over 400 companies achieve their goals, witnessing a 25% YoY revenue growth for many clients. What truly motivates me is the entire marketing journey—from strategic planning and implementation that translates into increased leads and conversions, to fostering strong customer relationships and building brand loyalty. I believe in the power of collaboration, and I find immense satisfaction in guiding and mentoring teams to reach their full potential within a positive and supportive environment. The ever-evolving marketing landscape keeps me energized. I'm constantly seeking new ideas, and testing them to create impactful campaigns that resonate with audiences. My expertise lies in campaign management across various channels, ensuring successful launch to optimization. Data is king in my world, and I leverage its insights to gain a competitive edge, identify trends, and make strategic decisions that maximize results. I'm an adept communicator who thrives on bridging the gap between internal and external stakeholders with clear and concise messaging. I'm always eager to connect with passionate marketing professionals and businesses seeking to unlock their full potential. Feel free to reach out if you'd like to chat about your marketing challenges or explore how I can help your brand flourish.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Account Executive – HCM & Payroll
Isolved
Charlotte, NC
08.2025 - Current
- Owned a multi-county territory covering over half the state, responsible for full market entry and pipeline creation
- Executed full-cycle outbound sales, including door-to-door drops, cold calling (100+ calls weekly), email sequencing, discovery, demos, and proposals
- Built and managed HubSpot sequences and cadences to drive outbound engagement and appointment setting
- Developed early Center of Influence (COI) relationships through in-market travel, networking, and local outreach
- Led first-time appointments and demos for payroll and HR solutions, adapting to SMB, price-sensitive buying behavior
- Collaborated cross-functionally with marketing and leadership to refine messaging and positioning based on real-time market feedback
Senior Sales Consultant
CMO Lift
Columbia, South Carolina
01.2021 - 08.2025
- Conceptualizing the marketing agency from the ground up and steering all operations, providing strategic marketing, branding, and communications services to 367 major brands across industries.
- Recruiting, mentoring, and leading a cross-functional team of 15, providing ongoing guidance and support to enable continuous team development.
- Conducting research and translating consumer insights and market trends into actionable intelligence, outlining opportunities, and developing tailored multi-channel strategies to propel clients’ brand reach and accelerate growth and revenue.
- Orchestrating multi-channel campaigns and creative projects, leading all resources and assets across the 360-cycle, controlling budgets of $5M+, and delivering $10M+ in sales for the client portfolio.
- Coordinating 50+ GTM campaigns, bringing new products to market and growing robust funnels generating $2M+ in yearly revenue while leveraging data analytics to optimize targeting and catalyze conversion to 30%.
- Measuring and tracking KPIs, growth, and efficiency targets, leveraging analytics to evaluate performance, and continuously fine-tuning strategies to maximize returns, catapulting ROI by up to 25%.
- Heading content management for clients, directing content creation and delivery, and managing content calendars across web platforms and social channels, generating up to 1M impressions, 200K engagements, and 500K views monthly.
- Scrutinizing the customer journey to identify bottlenecks and optimize funnels, reducing CPA by 20%, maintaining a ROAS of 5, and creating impressive customer LTV for client brands.
- Maintaining a keen awareness of the trends and forces shaping clients’ markets and industries to sustain each client brand’s competitive advantage.
Enterprise Sales Specialist
Thryv
Columbia
12.2019 - 01.2021
- Utilized storytelling and data-driven sales strategies to exceed sales goals by 300% for Thryv.
- Crafted compelling sales presentations and marketing materials that resonated with target audiences, leveraging strong communication and storytelling skills to highlight Thryv’s solutions for managing client interactions, running marketing campaigns, and managing social media.
- Partnered with Thryv’s marketing team to ensure alignment between sales presentations and broader marketing initiatives, fostering a cohesive brand message.
- Utilized data-driven sales strategies to identify and qualify leads, exceeding sales quota by 300% through effectively communicating Thryv’s value proposition.
- Maintained strong client relationships through clear communication and ongoing support, ensuring customer satisfaction, and maximizing long-term client retention.
- Analyzed sales data to identify trends and areas for improvement while optimizing communication strategies for more impactful client interactions.
Enterprise Account Executive
Waitr
Columbia, South Carolina
05.2019 - 12.2019
- Collaborated with marketing team to develop targeted campaigns and secured partnerships with more than 80% of targeted restaurants through effective communication and presentations for Waitr.
- Partnered with the Waitr marketing team to develop co-branded marketing campaigns that fruitfully targeted local restaurants, increasing brand awareness and driving lead generation.
- Collaborated with marketing and sales teams to standardize messaging across all communication channels, fostering a unified brand experience for potential restaurant partners.
- Utilized effective communication during sales calls to present Waitr’s solutions and establish strong relationships with restaurant managers and owners.
- Secured partnerships with over 80% of targeted restaurants through clear communication, persuasive presentations, and a focus on understanding individual restaurant needs.
- Maintained consistent communication with partnered restaurants, providing ongoing support and ensuring successful onboarding and integration with Waitr’s platform.
Technology Sales Consultant
TriNet
Atlanta, Georgia
05.2017 - 11.2018
- Our mission is to power business success with extraordinary HR. Small and midsize businesses are the backbone of U.S. economy. But they can’t drive their business if they lose precious time doing things they’re not good at: HR, payroll, employee benefits, employment law compliance and risk mitigation. TriNet manages HR for SMBs, relieving them of many of the complexities of HR, so they can more intently focus on their business goals. We assume many employer responsibilities and help companies contain HR costs, minimize risks and relieve the daily grind of HR. Tailored by industry, our products provide payroll, benefits, risk mitigation, employment law compliance support, and HR expertise. More than ten thousand companies with several hundred thousand employees have engaged TriNet so they can focus their energy and passion on what they do best: running a successful business. Join our growing team. Check out the benefits of working at TriNet and get a feel for our culture: http://www.trinet.com/company/careers/default.htm Read our blog: http://www.trinet.com/hr-insights/blog/
Major Account District Manager
ADP
Atlanta, Georgia
11.2016 - 05.2017
District Sales Manager
ADP
West Palm Beach, Florida
04.2016 - 11.2016
- I take comfort knowing that with ADP, the business owners I work with are in great hands and have a great service at their fingertips. Making it exciting and more enjoyable experience by handling the burdens of managing payroll, garnishments processing, hiring and unemployment claims. From A-Z we have you covered on compliance issues, rule changes and anything else that comes your way. Give me a call today, to see how simple I can make it for you to run your business effortlessly and smoothly. See you at the top!
Regional Sales Manager
Reliant Card Processing Inc.
Miami Beach, Florida
06.2015 - 04.2016
- -Merchant accounts
- -Next day funding
- -PCI Compliance Program
- -Education for our merchants about Credit Card Processing and their options
- -Check Services
- -Gift and Loyalty Cards
- -Cash Advance
- -Contact-less Payments
- -Multilingual Support
- -24/7 Customer Service
Asst. General Manager
LA Fitness
South Florida
05.2011 - 06.2015
- Hiring, training and developing sales teams. Head of marketing. B2B sales and corporate wellness programs.
Education
High School Diploma -
Mount Hebron
Ellicott City, MD05-2011
Skills
- Independent Thinking
- Field Marketing
- ZoomInfo SalesOS
- Client relationship building
- Account management
- Pipeline management
- Relationship building and management
- New business opportunities
- Territory management
Certification
- Realtor
- Selling with Social Media
- 7 Figure Agency Certification
- Solar Cheat Code
- Facebook Ads and Marketing Mastery
Languages
English
Native or Bilingual
Timeline
Account Executive – HCM & Payroll
Isolved
08.2025 - Current
Senior Sales Consultant
CMO Lift
01.2021 - 08.2025
Enterprise Sales Specialist
Thryv
12.2019 - 01.2021
Enterprise Account Executive
Waitr
05.2019 - 12.2019
Technology Sales Consultant
TriNet
05.2017 - 11.2018
Major Account District Manager
ADP
11.2016 - 05.2017
District Sales Manager
ADP
04.2016 - 11.2016
Regional Sales Manager
Reliant Card Processing Inc.
06.2015 - 04.2016
Asst. General Manager
LA Fitness
05.2011 - 06.2015
High School Diploma -
Mount Hebron