Adam Book
El Dorado Hills,CA
Summary
Dynamic sales leader with extensive experience at Southern Glazer's Wine & Spirits, driving revenue growth through innovative strategies and strong relationship management. Proven track record in trade development and team leadership, successfully launching products and enhancing customer satisfaction. Expertise in the wine and spirits industry, complemented by a commitment to employee development.
Results-driven sales performer with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Persuasive negotiation and program management abilities.
Overview
29
29
years of professional experience
Work History
Director of Sales Trade Development MMD California
Southern Glazer's Wine & Sprits
08.2018 - Current
- Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Launched new products successfully into the market, coordinating marketing initiatives and comprehensive sales campaigns.
- Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
- Achieved regional sales targets through effective territory management and relationship building with key clients.
- Enhanced customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
- managed all inventory for this supplier both domestically and Direct Import
VP of Sales American Wines & Spirits NCA
Southern Wine and Spirits
06.2009 - 08.2018
- Increased sales revenue by developing and implementing innovative sales strategies.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Secured key accounts with targeted presentations, strengthening brand reputation amongst industry leaders.
- Managed roughly 80 employees covering Northern California General market and chains.
- Grew Northern California from 4 sales teams, to 9 sales teams.
District Manager American Wine & Spirits
Southern Wine and Spirits
06.2004 - 06.2009
- Supervised various locations, enforcing high-quality standards of operation.
- Ensured compliance with company policies and procedures as well as federal/state regulations by conducting regular audits of operational practices at each location within the district.
- Boosted employee morale by creating a positive work environment that encouraged teamwork, collaboration, and professional growth opportunities.
- Oversaw successful store openings, coordinating logistics, staffing, training, and promotional efforts to ensure smooth transitions for new locations.
- Awarded Team of the Year 4 times.
District Manager Pacific Wine & Spirits
Southern Glazer's Wine and Spirits
03.2003 - 06.2004
- Fostered an environment of open communication between management teams across the district to share best practices in operations optimization and problem-solving techniques.
- Achieved consistent revenue growth by identifying new business opportunities and expanding existing client base within the district.
- Developed and executed comprehensive training programs for store managers, resulting in improved employee performance and customer satisfaction.
- Managed a sales team in San francisco maintaining and growing Diageo and Moet Hennessy portfolios.
- Boosted employee morale by creating a positive work environment that encouraged teamwork, collaboration, and professional growth opportunities.
Wine Manager Southern Wine & Spirits
Southern Glazer's Wine and Spirits
06.2000 - 03.2003
- Trained service staff on wines to maximize revenue and maintain stellar reputation for service.
- Handled questions and concerns skillfully and redirected customers toward higher profit items to increase per-ticket revenue.
- Set up wine tastings to bring in business and promote special offerings.
- Worked on a sales team in San Francisco calling on "TOP" On Premise accounts
General Market Salesperson Southern Wine & Sprits
Southern Wine and Spirits
06.1997 - 07.1999
- Worked to build relationships with customers and built potential for additional sales.
- Developed relationships with clients for increased loyalty and repeat business.
- Boosted sales by consistently engaging with customers and addressing their needs effectively.
- Collaborated with team members to reach collective sales goals, fostering a supportive work environment.
- Northern California Salesperson of the year 1998
Chain Merchandiser
Southern Wine & Spirits
06.1996 - 06.1997
- Removed damaged, out-of-code, not-in-set and discontinued items from displays.
- Updated pricing and signage to complete product displays and educate customers.
- Inspected merchandise for quality and arranged proper display location on floor.
- Managed inventory levels with regular monitoring, ordering, and stock replenishment for optimal product availability.
- Nominated for Chain Merchandiser of the year
Education
No Degree - Journalism And Mass Communication
California State University Hayward
Hayward, CA07-1996
No Degree - Journalism And Mass Communication
San Jose State University
San Jose, CA06-1996
Skills
- Sales training and leadership
- Sales and revenue growth
- Trade development experience
- Wine and spirits knowledge
- Comprehensive territory knowledge and customer relationships in California
Timeline
Director of Sales Trade Development MMD California
Southern Glazer's Wine & Sprits
08.2018 - Current
VP of Sales American Wines & Spirits NCA
Southern Wine and Spirits
06.2009 - 08.2018
District Manager American Wine & Spirits
Southern Wine and Spirits
06.2004 - 06.2009
District Manager Pacific Wine & Spirits
Southern Glazer's Wine and Spirits
03.2003 - 06.2004
Wine Manager Southern Wine & Spirits
Southern Glazer's Wine and Spirits
06.2000 - 03.2003
General Market Salesperson Southern Wine & Sprits
Southern Wine and Spirits
06.1997 - 07.1999
Chain Merchandiser
Southern Wine & Spirits
06.1996 - 06.1997
No Degree - Journalism And Mass Communication
California State University Hayward
No Degree - Journalism And Mass Communication
San Jose State University
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