Assisted in taking the company from valuing at $1.9 billion as a startup, to being valued at up to $7.5 billion as a publicly traded company
Created custom marketing collateral, including battle cards and case studies, which contributed to passing the $100 million and $1 billion in ARR milestones
Provided competitive analysis for the sales team, leading to $519 million (68% YOY) in revenue for 2022
Implemented a company-wide content management platform which contributed to a 28% increase in average deal size for 2022 and H12023.
BUSINESS DEVELOPMENT REPRESENTATIVE
MONDAY.COM
04.2019 - 01.2021
Established the B2B Business Development process through outreach campaigns that involved email, phone calls, and LinkedIn using software such as SalesForce and Salesloft for campaign optimization
Grew revenue for my account management team by 20% by developing and executing strategic upselling and cross-selling campaigns
Assisted in hiring and training, expanding a 2 person team in New York, to a 40-person global team
Managed and documented (for training purposes) prospect objections through demonstration and education, generating and repairing valuable relationships.
SALES DEVELOPMENT REPRESENTATIVE
LAUNCHMETRICS
02.2017 - 01.2019
Managed outbound sales campaigns which contributed to a 45% increase in revenue
Created non-linear PowerPoint Presentations for our platform overview and prospected specific opportunities which led to a 66% increase in average deal size
Collaborated with Product Marketing to create fifteen-second GIFs for each Launchmetrics product to drive interest
The project doubled the number of demos requested.
PRODUCT EXPERT
APPLE INC.
10.2008 - 02.2017
Created relationships with walk-in customers and SMBs, generating $1.2 million in revenue per year
Created sales and training materials which was implemented throughout the Bay Area region
Recruited and trained for store openings in Sacramento, Las Vegas, San Francisco, and New York City.
Education
MASTERS OF BUSINESS ADMINISTRATION IN MANAGEMENT -
Baruch College, Zicklin School of Business
New York, NY
01.2024
BACHELORS OF ARTS IN POLITICAL SCIENCE -
San Francisco State University
San Francisco, CA
05.2013
Timeline
SALES ENABLEMENT MANAGER & TRAINER
MONDAY.COM
01.2021 - 07.2023
BUSINESS DEVELOPMENT REPRESENTATIVE
MONDAY.COM
04.2019 - 01.2021
SALES DEVELOPMENT REPRESENTATIVE
LAUNCHMETRICS
02.2017 - 01.2019
PRODUCT EXPERT
APPLE INC.
10.2008 - 02.2017
MASTERS OF BUSINESS ADMINISTRATION IN MANAGEMENT -