Adam Tomlin
Birmingham,AL
Summary
Strategic Regional Sales Manager with over 15 years of experience in exceeding sales targets and expanding market share. Proven leadership skills in guiding teams toward achieving strategic objectives, supported by strong analytical capabilities. Expertise in cultivating long-term client relationships and driving revenue growth while maintaining a focus on continuous improvement.
Overview
20
20
years of professional experience
Work History
Regional Sales Manager
Keurig Dr Pepper, Inc.
Birmingham, Alabama
04.2020 - 03.2025
- Increased brand relevancy by collaborating with senior executives to assess regional performance, and develop new sales strategies.
- Leveraged Circana (IRI) data to track various business categories and drive a data-driven approach to selling.
- Worked with cross-functional teams to achieve a wide variety of goals. This included supply chain, retail sales teams, warehousing, equipment teams, corporate leadership, as well as street-level teams.
- Partnered closely with the customer's commercialization team to ensure the successful development and execution of sales campaigns in the region.
- Led multiple sales rallies each year at bottler locations to introduce and motivate selling teams to increase IOD and NOD.
- Conducted monthly business recaps with the customer's top leadership to align on strategies and areas for improvement.
- Created and monitored sales strategies, training, and end-to-end communication of regional and national sales and marketing programs.
- Generated reports on a weekly, monthly, and quarterly basis detailing sales metrics, such as sales goals achieved or missed.
- Established relationships with key accounts in the region through personal visits, phone calls, and in-market team rides.
- Cultivated an environment that fostered teamwork among KDP, bottlers, and customers.
Director of Marketing and Merchandising
Buffalo Rock
Birmingham, Alabama
03.2015 - 04.2020
- Oversaw and guided the marketing department activities, including new product development and strategic planning.
- Spearheaded efforts of diverse team members to determine the feasibility of new products using sales trend data and various market research methodologies.
- Collaborate with all levels of the company to develop, publish, and maintain standard merchandising principles.
- Create, communicate, track, and award sales incentives to all levels of the company.
- Managed the advertising department responsible for a multimillion-dollar company-wide cross-docking hub for merchandising materials.
Director of Marketing Programs
Buffalo Rock
Birmingham, AL
05.2010 - 03.2015
- Collaborate with various internal and external company representatives to develop strategic marketing initiatives.
- Communicate corporate marketing programs from all brands through quarterly sales presentations, and monthly sales calls.
- Maintain and teach new users the internal sales reporting tool used in all aspects of the business (Margin Minder).
Business Analyst
Buffalo Rock
Birmingham, AL
09.2006 - 05.2010
- Work closely with Corporate Key Account Managers and the Executive Director of Sales to analyze and discover new sources for sales.
- Generated standard or custom reports summarizing business, financial, or economic data.
- Gathered and organized data to analyze current industry trends.
English Teacher
Jianghan University
Wuhan, China
05.2005 - 09.2006
- Taught English as a second language to Chinese college students.
Education
Bachelor of Science - Operations Management
The University of Alabama
Tuscaloosa, AL05-2003
Skills
- Sales strategy development, communication, and implementation
- Sales reporting and forecasting
- Customer relationships
- Market data analysis and interpretation (Circana, IRI)
- Team collaboration
- Brand management
- Presentations and public speaking
References
References available upon request.
Timeline
Regional Sales Manager
Keurig Dr Pepper, Inc.
04.2020 - 03.2025
Director of Marketing and Merchandising
Buffalo Rock
03.2015 - 04.2020
Director of Marketing Programs
Buffalo Rock
05.2010 - 03.2015
Business Analyst
Buffalo Rock
09.2006 - 05.2010
English Teacher
Jianghan University
05.2005 - 09.2006
Bachelor of Science - Operations Management
The University of Alabama
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