Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Brand Development Manager
Houston Distributing Company
12.2022 - Current
Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
Planned, implemented, and tracked sales and marketing strategies to promote brand products.
Managed and oversaw creative projects to drive quality, accuracy and deadline management.
Establish and implement strategic programs to guide distribution, innovative launches, displays, feature ads, and retail promotions that produce effective presentation of the brand state priorities.
Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
Researched market trends to identify customer needs and preferences for strategic planning.
Develop, implement and monitor agreed upon Key Performance Indicators (KPI's) as it relates to their team.
Work with suppliers to course correct any brands that are off brand state priority plan
Sales Executive
LMDC
01.2022 - 12.2022
Develop relationships and establish credibility with retail chain store wine/liquor managers and other store personnel in assigned territory
Setting up case stacks, displays, POS material and educating customers on brands
Also, occasionally conducting in-store tastings, as well as handselling at applicable chain locations
Inventory, refill, and re-merchandise existing displays of product as needed as instructed by store manager.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Negotiated and closed profitable sales contracts with new and existing customers to increase loyalty and retention.
Warehouse Associate
Southern Glazer's Wine And Spirits
11.2021 - 04.2022
Assist in receiving dock operations by loading or unloading shipments
Mechanically use a forklift, pallet jacks, or order- picker, using a full range of peripheral vision to operate such equipment safely
Place and/or pull stock from storage areas of the warehouse
Ensure that the wheels of all trucks being unloaded have their wheels chocked before unloading begins.
Prepared orders for shipment by picking, packing, and labeling merchandise.
Assembled orders and packed items for shipment, conveying orders to shipping personnel
Used hand-held devices and computers to record and monitor inventory levels and completed audits to uncover and address inaccuracies.
Rover
Transocean Inc.
01.2019 - 01.2021
Deepwater Conqueror, Gulf of Mexico
Carry out assigned tasks in a safe manner according to Company policies and
BSEE compliant
Participate in emergency drills once a week and respond to situations as per designated on the Station Bill
Fire drills, H2S drills, well control, and abandon ship drills
Assist with the running and retrieval of the BOP and auxiliary equipment
Assist in the care and protection of drill pipe, riser joints, and other tubulars
Assist in assembling, dismantling, and maintaining of deck machinery, pumps, drilling tools, and other mechanical equipment.