Addie Cobb
Charleston,SC
Overview
3
3
years of professional experience
Summary
Strategic Marketing Coordinator specializing in lead generation and campaign engagement. Blends technical expertise in CRM management, SEO content, and graphic design with compelling email strategies and strong client-facing communication to drive business growth.
Work History
Marketing Coordinator
Soliant Health
Atlanta, GA
05.2024 - 07.2026
- Leveraged copywriting and design skills to execute client and candidate email campaigns to generate leads, and partnered with the sales team to facilitate timely, coordinated follow-up
- Tracked and managed Facebook and LinkedIn advertising campaigns, ensuring seamless lead integration directly into the company's CRM
- Executed SEO-driven content strategies by publishing WordPress blogs and refining web pages for search visibility
- Developed cohesive visual content and branded assets, including sales collateral and email banners, utilizing Canva
- Mentored and trained 3 new hires and 2 summer interns
- Amplified corporate messaging across internal and external channels while safeguarding brand reputation
Public Relations Intern
Smoak Public Relations
Greenville, SC
01.2024 - 04.2024
- Drafted compelling press releases and persuasive op-eds to drive brand awareness and shape public opinion
- Captured photos to enhance brand visibility on social media and designed graphic content for corporate social media platforms
- Developed targeted brochures that reflected potential clients' brand identities to support business development pitches
- Executed targeted donor outreach across digital and direct-contact channels, enhancing engagement and driving financial support
Guest Services Coordinator
Galbreath & Costner LLC
Greenville, SC
08.2023 - 12.2023
- Acted as the primary point of contact for client calls and routed inquiries efficiently.
- Streamlined office operations by executing administrative duties, including data entry, filing, scanning, and document management, to improve overall workflow
Education
Bachelor of Arts - Journalism
University of Georgia
Athens, GA05-2023
Skills
- Copywriting
- WordPress
- Canva
- Microsoft Office
- Sense HQ
Timeline
Marketing Coordinator
Soliant Health
05.2024 - 07.2026
Public Relations Intern
Smoak Public Relations
01.2024 - 04.2024
Guest Services Coordinator
Galbreath & Costner LLC
08.2023 - 12.2023
Bachelor of Arts - Journalism
University of Georgia