Addie Daines
Draper,UT
Summary
Results-oriented Email and SMS Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Email and SMS Marketing Specialist
Purple
Lehi, UT
02.2022 - Current
- Increased CTR by 16% with implementation of live-text over image based emails.
- Implemented weekly newsletter and tested against a holdout audience in which individuals who received the newsletter exhibited significantly higher CTR, CVR, and AOV compared to those in holdout group.
- Increased CVR by 28% and CTR by 25% with new abandoned cart series.
- Built out comprehensive flow chart which captured every touch-point in a customers email journey.
- Enhanced email campaign performance by strategizing and implementing A/B tests.
- Implemented segmentation strategies for targeted messaging based on purchase history and scoped out utilizing on-site behavior for personalized messaging.
- Assisted in management of refer-a-friend, shipping notifications, and community discount offer platforms.
- Pulled reports to support development and implementation of marketing plans.
- Worked in tandem with manager to present on key metrics to stakeholders.
- Conducted market research to identify trends and opportunities for email marketing.
Marketing Coordinator
Intellibed
Salt Lake City, UT
01.2021 - 02.2022
- Implemented interactive marketing and creative strategies for both traditional and digital campaigns
- Designed digital ads including email templates and social media content
- Tracked and reported on marketing campaign responses.
- Developed, implemented, and coordinated original email marketing strategies in order to increase brand awareness and attract potential clients.
- Identified target audience and created content for email marketing campaigns, ensuring company's high standards were met.
- Created and managed social media campaigns to increase brand engagement.
- Researched, monitored and analyzed market trends, customer insights and competitors to avail of resources and exercise strategic decisions.
Education
Certification - Fashion Merchandising And Business
Bridgerland Applied Technology College
Logan, UT01.2014
Skills
- A/B testing
- CRM Strategies
- Email Strategy Development
- Personalization Strategies
- Segmentation building
- Email automations
- Industry Trends
Additional Information
- Cordial (ESP)
- Narvar (Shipping notification platform)
- Talkable (Refer-a-friend platform)
- SheerID (Community discount platform)
- Wrike (Project management software)
Certification
- Email Marketing: Strategy and Optimization - LinkedIn Learning
- Writing Emails People Want to Read - LinkedIn Learning
Timeline
Email and SMS Marketing Specialist
Purple
02.2022 - Current
Marketing Coordinator
Intellibed
01.2021 - 02.2022
Certification - Fashion Merchandising And Business
Bridgerland Applied Technology College