Adela Avila

Top 10 North America & Global Door | $30M Annual Volume

• Direct operations for one of Sephora’s highest-volume global flagships, generating over $30M annually and serving as a performance benchmark across North America.
• Lead a multi-tiered team of 100+, including 15 direct leaders and 4 exempt Assistant Store Managers, with proven success in building succession plans and future Store Directors.
• Partner to District Manager supporting execution across 15 stores in the Dallas marke; provide leadership across workforce planning, exempt-level hiring, operational excellence and store performance recovery.
• Lead district level communication and execution including district calls, field readiness visits and accountability for company priorities.
• Conduct and support district store visits/tours to evaluate overall KPI health, guest experience execution, talent readiness, compliance, and operational standards; drive follow up action plans.
• Represent DM in corporate partnership conversations including HR Business Partner calls and escalations requiring discretion, judgement, and policy- aligned decision making.
• Oversee NSO for Tyler TX exempt hiring and early leader development, ensure store readiness and talent pipeline strength for successful market expansion.

• The Scottsdale Quarter $15M location, Top 100 in company. Achieved top line store sales by leading staff of over 50 Beauty Advisors and direct leadership team of 12.
• Recognized as a leader in talent development, contributing to a culture of growth and opportunity within the organization. Successfully executed Networking Event and Hiring Events for District and NSO locations.
• Developed a successful employee retention plan, reducing staff turnover rates significantly while improving staff morale. Current Year 19%, LY 141% Turn.
• FFPT Major remodel project; Established strong cross functional partnerships with PM, NSO Team, and other stakeholders through effective communication cadences and solutions focused approach.

• Successfully led #4 Store in Arizona based on sales volume and ranking. Arrowhead 2022 $9.9M sales. +$3.2M sales growth over LY, +49% comp growth. Ending $12.5M.
• Contributed to district through talent and services AOR assignments; served as peer SM coach and mentor as a Training Store Manager.
• Known for establishing legacy of talent and fostering highly engaged teams validated through Sephora Voice Survey engagement scores, averaging 80% year over year coupled with strong retention results.

• Drove year-over-year business growth while leading operations, strategic vision and long-range planning.
• Reduced corporate risk by managing shrink processes and controlling inventory levels. Ended tenure with 1% Shrink, Exceeding goal and removing store from shrink focus plan.
• Established clear objectives and goals for each event in the district, drove execution toward goals and measured and monitored results to track impact. Top Regional and District performer.
• Oversaw salon employee performance, training, state board standards, cleanliness and sales.