Adriana Fernandez
San Francisco Bay Area,CA
Summary
Dynamic professional with eight years of experience in the technology industry, specializing in client relationship management and sales. Proven track record in driving business growth through strategic account management and customer engagement. Eager to transition into corporate event marketing, leveraging strong project management skills and a passion for creating impactful events that enhance brand presence and customer experience.
Overview
8
8
years of professional experience
Work History
Account Manager
Proofpoint
02.2023 - Current
- Account Manager on the Commercial West Central Add-On team managing 42 customer accounts.
- Maintaining strong business relationships with customers and partners, ensuring satisfaction of Proofpoint products and seamless execution of sales and marketing initiatives.
- Collaborated with marketing teams to drive registration with all my accounts to Proofpoint webinars and events, enhancing customer engagement, increasing lead generation, and driving product awareness.
- Invited 125 key customers to Proofpoint Protect 2024. 5 customers (CIOs and IT Directors) will be attending.
- Attended Women Who Cyber event and virtual events like Proofpoint Innovations and Power Series.
Account Manager
Forrester
04.2020 - 02.2023
- Being a trusted advisor for mid-market, hi-tech accounts. Maintaining customer relationships with marketing and analyst relations executives.
- Partnered with world-class analysts and the marketing team on customer advisory services and events, resulting in increased sales pipeline, enhanced customer experience, and brand loyalty.
- Collaborated with sales and marketing teams to drive registration with my customers to events. Worked at Forrester and industry events like B2B Summit, Security & Risk Summit and RSA Conference.
- Mentor in Forrester's Sales Mentor Program
- Member of DEI Group - AAPI Heritage Month Planning Committee.
Enterprise Sales Development Representative
OneLogin
09.2018 - 03.2020
- Executed new business opportunities by setting up discovery calls with targeted Enterprise companies looking to implement an Identity and Access Management solution.
- Started in the Commercial segment then was promoted to the Enterprise team (companies with 5000+ employees).
- Achieved monthly quotas of sourced qualified opportunities and sourced pipeline. Qualifying over 320 leads and $912,000 in pipeline.
- Engaged in collaborative team development, mentorship, and technical trainings with sales, marketing, and solution engineer teams.
- Worked at the OneLogin booth at events like RSA Conference, Gartner Security & Risk Management Summit, and Data Connectors.
- Led our quarterly SDR Day of Service event.
Account Executive
YELP
07.2017 - 08.2018
- Consult, strategize, and successfully sell Yelp advertising programs to local businesses in the U.S
- Own and manage a pipeline of clients ranging in different industries
- Consistently hitting monthly quotas and daily metrics
- Yelp Sales Development Program
Customer Experience Specialist
TESLA
06.2016 - 04.2017
- Educating and exciting customers about the Tesla products
- Maintaining a sales pipeline through collecting customer contact information to receive updates and scheduling Test Drives for individuals intending to purchase
- Providing high customer service to current and future owners
Education
Bachelor of Science - Economics
SANTA CLARA UNIVERSITY
Santa Clara, California06.2017
Skills
- Organized
- Event Planning and Coordination
- Project Management
- Client Relationship Management
- Strategic Sales and Marketing Alignment
- Collaborative
- Vendor Negotiation
- Digital Sales and Marketing Tools (Salesforce, Marketo, etc)
Timeline
Account Manager
Proofpoint
02.2023 - Current
Account Manager
Forrester
04.2020 - 02.2023
Enterprise Sales Development Representative
OneLogin
09.2018 - 03.2020
Account Executive
YELP
07.2017 - 08.2018
Customer Experience Specialist
TESLA
06.2016 - 04.2017
Bachelor of Science - Economics
SANTA CLARA UNIVERSITY