Agata Willis
Spokane,WA
Summary
National Sales Marketing Manager with history of increasing sales and exposure through development of accounts, relationships, new marketing and sales material.
"I am decisive, forward thinking and tactical with the goal to align with objectives and capitalize on changing conditions. My career has equipped me with tools that will increase sales and profitability through targeted approaches while working under deadlines and with a set budget".
Profit-minded leader with in-depth understanding of Food products and trends. Enterprising, hardworking and innovative.
" I plan meetings (in person or via Zoom or Teams) and attend relevant trade shows and create presentations to maximize effectiveness".
Offering 20+ years of progressive experience. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns.
"I understands the importance of working with customers and executives, as well as keeping staff informed and motivated".
Remains in tune with latest sales and marketing strategies. Possesses excellent track record in predicting and planning for new sales direction and market trends.
"I have in-depth knowledge of identifying new sales prospects and negotiate deals while maintaining high level of customer satisfaction. My experience working with fortune 500 companies is extensive".
Overview
21
21
years of professional experience
Work History
National Sales and Marketing Manager
Sunmet Juice Company - Sales Arm For Milne
Tulare, CA
10.2023 - Current
- Independent, project oriented and highly experienced
- Responsible for the growth of high margin and/or high volume sales along with selling existing inventory i.e. from previous crop
- Collaborates with management teams across company
- Manages existing partnerships, key customers as well as development of key accounts while working towards mutual goals of success
- Team focused, encouraging, detail oriented
- Communicates annual goals, forecasts, needs and projections clearly
- Streamlines sales processes by integrating CRM systems, improving efficiency and reducing time spent on administrative tasks.
- Conducts market research and competitive analyses to identify opportunities for expansion into new territories.
- Establishes a strong brand presence at industry events through engaging exhibits, presentations, and networking activities
- Champions product improvements by working closely with R&D teams, ensuring alignment between customer needs and company offerings.
- Improvements within 3 months include implementing contract management tools, implementing order process / sales flow, sampling management tools, collaboration and continuous teamwork with Milne Fruit Products (previous employer). In the process of implementing Salesforce CRM.
National Sales Manager
Milne Fruit Products
Prosser, WA
08.2014 - 09.2023
- Increased sales revenue by implementing innovative marketing strategies and effective sales team management.
- Developed and maintained key relationships with clients / key customers, leading to an enhanced customer loyalty and increased repeat business.
- Delivered comprehensive sales presentations, showcasing the company''s products and services to secure new business contracts.
- Enhanced communication within the sales team through regular meetings, updates, and training sessions.
- Expanded market share by identifying untapped markets and devising tailored strategies to target them effectively.
- Analyzed industry trends to maintain a competitive edge in pricing strategies and product offerings.
- Collaborated with other departments on various projects such as product development or marketing campaigns to achieve cohesive business goals.
- Led contract negotiations with clients, securing favorable terms that contributed to overall company profitability.
- Overall sales in excess of $12MM gross sales with average margin of 20%
- Drove sales for Milne (high acid and low acid aseptics) as well as Sunmet Juice Company (current employer) by developing multi-million dollar contract sales.
Key Account and Category Manager
SVZ USA
Othello, WA
06.2003 - 08.2014
- Increased overall category sales by developing and executing strategic merchandising plans.
- Improved customer satisfaction by tailoring product offerings to meet specific market demands: organics and vegetables / low acid aseptics
- Monitored industry trends to identify new business opportunities and emerging product categories for expansion.
- Collaborated with cross-functional teams to develop promotional campaigns that effectively increased category awareness and sales growth.
- Maximized category turnover through proactive sales strategies.
- Developed customer base for high acid aseptic organics and low acid aseptic vegetable purees.
- Conducted market research to identify new opportunities and target markets.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- YOY sales growth: $ 5MM - $ 10MM
Education
Bachelor of Arts - Hospitality And International Business
Schoevers College
Tilburg, Noord Brabant05.1988
High School Diploma -
St. Eloy
Oostburg, Zeeland - The Netherlands05.1986
Skills
- Food Industry Background
- Client Relationship Management
- Fortune 500 Industry Expertise
- Account Management and customer retention
- Budget Management
- CRM Management
- Soft Sales Techniques
- Data-Driven Decision-Making
- Project Coordination - Organics and Vegetables (primarily purees for infant/toddler brands)
Additional Information
Keen interest and passionate about ongoing developments within the areas of Heavy Metal and Pesticide requirements, sustainability, reducing foodwaste / upcycling, organics, technical sales
Affiliations
- IFT
- AFFI
- Salesforce - CRM
Languages
Dutch
Native or Bilingual
Polish
Native or Bilingual
English
Native or Bilingual
French
Elementary
German
Elementary
Timeline
National Sales and Marketing Manager
Sunmet Juice Company - Sales Arm For Milne
10.2023 - Current
National Sales Manager
Milne Fruit Products
08.2014 - 09.2023
Key Account and Category Manager
SVZ USA
06.2003 - 08.2014
Bachelor of Arts - Hospitality And International Business
Schoevers College
High School Diploma -
St. Eloy