Aileen Rivera
Palmetto,FL
Summary
Results-driven Director of Sales with extensive experience in the medical publishing industry. Proven expertise in leading high-performing sales teams, driving revenue growth, and managing a $58.6 million portfolio of print and digital offerings. Adept at fostering client relationships, optimizing sales strategies, and delivering innovative publishing solutions tailored to the healthcare and academic sectors
Overview
33
33
years of professional experience
1
1
Certification
Work History
Director of Sales, North America
Elsevier Inc
08.2023 - Current
- Co-lead a team of 15 sales professionals, overseeing training, and performance management
- Develop and execute comprehensive sales strategies targeting diverse client sectors, including academic, clinical and industry markets
- Collaborate with marketing and product development teams to align offerings with market demands, ensuring consistent revenue growth
- Analyze market trends and client feedback to refine product portfolios and enhance customer satisfaction
- Set and monitor individual performance targets within the assigned territory, ensuring alignment of product and marketing strategies with sales objectives
- Cultivate a positive work environment that fosters employee engagement, increases retention rates, and boosts overall team morale
Senior Account Executive
Elsevier, Inc.
05.2005 - 08.2023
- Managed sales for key society partners (AAD, HRS, NLA, AATS, ASE, SCCT, HFSA, AAAAI and NASS) in various markets such as: Dermatology, Allergy & Immunology, Cardiology and Neurology markets
- Utilized CRM tools effectively to manage client information and track progress on accounts, leading to more accurate forecasting and pipeline management
- Mentored junior account executives, fostering a positive work environment and encouraging professional growth
- Maintained comprehensive knowledge of market trends, industry news, and competitor offerings, ensuring informed decision-making and strategic planning
- Established long-lasting partnerships with key industry influencers, generating increased brand awareness and credibility
Recruitment/Classified Account Manager
Elsevier, Inc.
05.2003 - 05.2005
- Solicited sales for over 40 medical journals within various therapeutic markets
- Managed the data entry of sales for production and billing purposes
- Developed and maintained a comprehensive understanding of products, services and competitors
- Implemented successful upselling strategies, encouraging clients to invest in additional advertising options for optimal exposure
- Delivered informative presentations, attended various medical conferences, showcasing our range of advertising solutions to prospective clients
Reprint Sales Representative
Elsevier, Inc.
11.2001 - 04.2003
- Managed customer accounts to secure customer satisfaction and repeat business
- Retained excellent client satisfaction ratings through outstanding service delivery
- Developed and maintained comprehensive understanding of reprint products, services and competitors to enhance sales presentations
Recruitment Sales Representative/Traffic Coordinator
Pharmaceutical Medica, Inc.
06.1992 - 11.2001
- Solicited recruitment/classified sales for various Medical Publishers
- Provided monthly sales reports
- Trafficked all creative materials
- Designed layout of classified section
- Proofread copy bluelines before going to print
- Managed billing for recruitment/classified sales
Education
BBA - Management Information Systems
06.1989
- Willie Mays “Say Hey” Scholarship – Women’s Softball ('85 - '89)
Skills
- Sales Strategy & Leadership
- Client Relationship Management
- Digital Publishing Solutions
- Industry Knowledge
- Market Analysis & Trend Forecasting
- Operating procedures and policies
- Sales process optimization
- Communication
Certification
- Sales Training (Writing with Relationship Selling) - Dale Carnegie June 2015
- CORE Management Skills - Elsevier April 2024
Languages
Spanish
Native or Bilingual
Timeline
Director of Sales, North America - Elsevier Inc
08.2023 - Current
Senior Account Executive - Elsevier, Inc.
05.2005 - 08.2023
Recruitment/Classified Account Manager - Elsevier, Inc.
05.2003 - 05.2005
Reprint Sales Representative - Elsevier, Inc.
11.2001 - 04.2003
Recruitment Sales Representative/Traffic Coordinator - Pharmaceutical Medica, Inc.
06.1992 - 11.2001
Pace University - BBA, Management Information Systems
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