Aimee Bux
Burlington,NJ
Summary
Digital marketing professional with over 10 years of experience in paid media strategy, campaign optimization, and client management. Skilled in managing campaigns across search, display, and social, with a focus on improving performance, managing budgets, and driving results.
Overview
14
14
years of professional experience
Work History
Client Success Manager, National Accounts
USA TODAY NETWORK
02.2021 - Current
- Manage paid media strategy and performance for national and franchise brands across Google Ads, Microsoft Ads and additional digital advertising channels
- Analyzed campaign performance to identify issues impacting cost per lead, conversion rates, lead volume, budget efficiency, and competitive visibility
- Developed and executed optimization strategies for budgets, bidding, keywords, targeting, and campaign structure to enhance lead generation and performance
- Led proactive account reviews, translating data into actionable recommendations and strategic guidance for sales team and clients
Marketing Strategist/Web Developer
Comprehensive Medical Care
01.2020 - 12.2020
- Planned, oversaw, and developed advertising and promotional activities across print, online, electronic media, billboards, and direct mail to enhance brand visibility.
- Reviewed campaigns across vendors and in-house marketing efforts, modifying performance objectives to optimize effectiveness.
- Vetted and partnered with vendors to execute strategic campaigns aligning with overall marketing objectives.
Digital Marketing Expert, Automotive
USA TODAY NETWORK
07.2018 - 12.2019
- Manage and retain $13.3 million in ad revenue per year among accounts across 14 USAT markets
- Analyzed client needs to develop targeted marketing strategies that enhanced campaign effectiveness
- Monitored and evaluated SEM, SEO, social, and display processes to drive campaign success
- Delivered comprehensive reports on campaign KPIs aligned with client expectations to support retention and upsell initiatives
Senior Optimization Specialist, Key Accounts, Automotive
USA TODAY NETWORK
09.2016 - 07.2018
- Manage and retain $2.4 million in ad revenue per year among Key Accounts
- Managed 40+ accounts and 300+ products, ensuring alignment with client objectives
- Conducted campaign analysis to assess performance against client goals
- Developed strong customer relationships to drive revenue growth
Optimization Specialist
USA TODAY NETWORK
12.2013 - 09.2016
- Drove $1.6 million in annual revenue for key accounts in the healthcare sector.
- Managed 60+ accounts and 175+ products, ensuring alignment with client expectations
- Conducted campaign analysis to track performance goals and optimize client outcomes
Content Writer
PCG Digital Marketing
01.2013 - 12.2013
- Conducted research to produce analytical, SEO-friendly blogs that enhanced client visibility
- Created SEO-friendly website content that improved search rankings and user engagement
- Generated press releases on behalf of clients and PCG Digital Marketing
Master Copywriter
Davanti Digital Media
10.2012 - 01.2013
- Researched, wrote and edited analytical, unique and SEO-friendly blog content
- Oversaw content strategy and publication for clients' blog platforms
- Developed and executed Facebook advertisements to drive targeted website traffic
- Designed and distributed engaging Constant Contact email blasts to enhance client outreach
Skills
- Paid media strategy
- Google Ads
- Microsoft Ads
- Campaign optimization
- Performance reporting
- Budget management
- Account management
- Client management
- Digital advertising
- Client engagement
Timeline
Client Success Manager, National Accounts
USA TODAY NETWORK
02.2021 - Current
Marketing Strategist/Web Developer
Comprehensive Medical Care
01.2020 - 12.2020
Digital Marketing Expert, Automotive
USA TODAY NETWORK
07.2018 - 12.2019
Senior Optimization Specialist, Key Accounts, Automotive
USA TODAY NETWORK
09.2016 - 07.2018
Optimization Specialist
USA TODAY NETWORK
12.2013 - 09.2016
Content Writer
PCG Digital Marketing
01.2013 - 12.2013
Master Copywriter
Davanti Digital Media
10.2012 - 01.2013