Aitana Cardoso
Los Angeles,CA
Summary
With ten years of experience in marketing and journalism, I excel in building relationships and driving revenue growth in fast-paced environments. I am now seeking an opportunity where my passion for wellness and lifestyle aligns with my values, allowing me to leverage my expertise as a team leader and seasoned wellness professional to optimize membership, sales, and partnerships for company success. My strong skills in content creation and development, combined with my commitment to delivering relevant and engaging content, will contribute to active growth in online presence. I bring strong writing, communication, and computer/editing skills, along with a commitment to creativity and innovation.
Overview
5
5
years of professional experience
Work History
Marketing Director
Artha Wellness
01.2020 - 06.2024
- Developed and executed extensive marketing strategies, leading to 700 current members and 15,000 organic followers with an constant increase in brand awareness and active engagement on all social platforms. We went from one location to 3 in 4 years.
- Built strong relationships with wellness, beauty, film and lifestyle professionals and influencers without being charged for any posts or shootouts.
- Developed comprehensive monthly marketing plans in alignment with Artha's business goals and objectives which included memberships and PR.
- Oversaw the creation of compelling marketing materials, including flyers, in house events, and all social media content. Created a program where now all content is user generated.
- Directed and organized events with likeminded brands, maximizing exposure for our company and services.
- Managed a team of 12 marketing professionals, overseeing project timelines and budgets.
- Spearheaded successful campaigns across digital, social media, and 100 billboard campaign across LA which resulted in a 70% increase in membership leads.
Marketing Director
El Cristiano Tequila
01.2021 - Current
- Analyzed market trends for alchol and spirits across the US and customer data to optimize marketing efforts and drive business growth.
- Collaborated with cross-functional teams to align marketing strategies with business objectives and product launches. Currently expanded distribution to India, Puerto Rico and Mexico and all of USA.
- Creative Directed, produced, styled, and edited most of all our social campaigns.
- Directed multi-channel marketing efforts including digital, social media, and experiential campaigns, driving a growth in local stores and costumer engagement.
- Shot and edited all event promotional footage.
Author, Copywriter, Field Study, PA to editor in chief
HAUTE LIVING MAGAZINE
Contributor Writer and Content Creator
ELITE DAILY
Entertainment Advisor & Talent Recruiter
CIA MULTINATIONAL CORPORATION
Event Planning, Event Entertainment, PA Content Creator, Video Editor, Event Entertainment, PA
THE VERA AGENCY
Marketing Director, Social Media Manager
DIABOLO BEVERAGES
Education
Design and Visual Communication -
FIU HONORS COLLEGE
Bachelor of Science - Journalism And Marketing
FLORIDA INTERNATIONAL UNIVERSITY
Miami, FL01.2015
Skills
- Digital Marketing
- Events
- Journalism
- Editing
- Promotional planning
- Client collaboration
- PA
- Creative Writing
- Target audience awareness
- Social Media Promotion
- Strong research skills
- Content Creation
References
- Artha Wellness Sanctuary, KK@mergertech.com
- El Cristiano Tequila, nk@el-cristiano.com
- JJ-LA EVENTS, jjlaevents@example.com
- THE VERA AGENCY, brigitte@theveraagency.com
- DIABOLO, laurac@drinkdiabolo.com
- TIMELAPSE CO, mike@timelapse.com
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Portuguese
Limited Working
Timeline
Marketing Director
El Cristiano Tequila
01.2021 - Current
Marketing Director
Artha Wellness
01.2020 - 06.2024
Author, Copywriter, Field Study, PA to editor in chief
HAUTE LIVING MAGAZINE
Contributor Writer and Content Creator
ELITE DAILY
Entertainment Advisor & Talent Recruiter
CIA MULTINATIONAL CORPORATION
Event Planning, Event Entertainment, PA Content Creator, Video Editor, Event Entertainment, PA
THE VERA AGENCY
Marketing Director, Social Media Manager
DIABOLO BEVERAGES
Design and Visual Communication -
FIU HONORS COLLEGE
Bachelor of Science - Journalism And Marketing
FLORIDA INTERNATIONAL UNIVERSITY