A.J. Schneider
Indianapolis,IN
Summary
Transformational executive with expertise in guiding organizations through change. Led cross-functional teams in service industries, advising executives and industry associations. Developed communications strategies to facilitate transitions during acquisitions and brand consolidations. Strong background in corporate communications, marketing, brand strategy, and customer loyalty.
Overview
33
33
years of professional experience
Work History
Vice President, Marketing & Sales
Schneider Communications Group, LLC
Indianapolis, IN
08.2025 - Current
- Led brand development and campaign execution, aligning stakeholder communications with strategic goals to enhance brand visibility.
- Led marketing communications consultancy, developing comprehensive branding and content strategies, digital marketing initiatives, and sales team support to drive client engagement.
- Advised senior leaders on positioning and messaging strategies, refining go-to-market communications to strengthen market presence and competitive positioning.
Executive Vice President
Olympia Moving & Storage
Indianapolis, IN
05.2024 - 08.2025
- Led marketing, communications, and strategic growth initiatives as senior executive.
- Developed AI initiative to enhance lead intake and optimize sales follow-up processes, significantly increasing conversion rates.
- Cultivated industry relationships and customer partnerships, strengthening collaboration and driving targeted business growth.
- Analyzed market trends to identify growth opportunities in the moving industry.
- Streamlined project execution by facilitating cross-departmental communication, minimizing delays and enhancing project outcomes.
- Supported talented sales team through competent leadership and insight.
- Led operations for moving and logistics organization, overseeing daily functions.
President
Wheaton Van Lines
Indianapolis, IN
01.2020 - 04.2024
- Led nationally distributed organization of 350+ independently owned operating partners, aligning leadership, brand standards, and commercial strategy across complex, non-hierarchical network to enhance operational coherence.
- Served as a trusted advisor to owners, executives, and boards, guiding decision-making across brand strategy, growth initiatives, customer experience, and organizational change.
- Led the organization through multiple brand acquisitions and integrations, ensuring continuity of culture, messaging, and customer trust during periods of significant change.
- Architected enterprise-wide operating and communication frameworks to improve alignment, accountability, and execution across sales, marketing, customer experience, and field operations.
- Modernized digital marketing, sales enablement, and customer communications to strengthen market position and elevate enterprise-level performance metrics.
- Balanced centralized strategic leadership with decentralized execution, empowering local operators to scale while ensuring consistency, quality, and trust.
- Acted as executive sponsor for cross-functional initiatives involving pricing strategy, customer experience design, internal communications, and leadership development.
Executive Vice President
Wheaton World Wide Moving | Bekins Van Lines
02.2014 - 12.2019
- Oversaw marketing, communications, sales, customer service, agency development, and human resources to align strategies with organizational goals and enhance operational effectiveness
- Oversaw budget planning, pricing and resource allocation for moving and storage services.
- Led primary teams during three brand acquisitions ensuring a smooth transition
- Guided corporate messaging, internal communications, and customer-facing brand strategy during periods of growth and transition.
- Led marketing strategy, including digital efforts, media relations, and thought leadership initiatives to strengthen brand presence through networking at tradeshows and industry conferences
- Developed customer-facing brand strategies to enhance market presence during changes.
- Developed communication processes that improved customer experience and fostered loyalty.
Vice President, Marketing & Sales
Wheaton World Wide Moving | Bekins Van Lines
08.2009 - 02.2014
- Led corporate sales team and national sales initiatives across network to drive revenue growth.
- Directed corporate communications, marketing strategy, public relations, and brand development to enhance brand visibility.
- Led integrated marketing initiatives across digital, content, PR, and internal communications to strengthen audience engagement.
- Led van line's corporate sales initiatives by selling directly to the industry's largest third parties and corporate clients.
Director, Corporate Communications & Marketing Services
Wheaton World Wide Moving | Bekins Van Lines
05.2007 - 08.2009
- Established brand strategy and principles, implementing across 350-agent network to ensure consistent messaging and strengthen brand identity.
- Managed corporate communications, media relations, and marketing services, increasing alignment and effectiveness in national operations.
- Led tradeshow and industry conference initiatives, boosting visibility and engagement opportunities for Executive Team.
Account Manager
Hetrick Communications
Indianapolis, IN
01.2005 - 01.2007
- Managed client accounts across non-profit, government, transportation, and engineering sectors, ensuring tailored service and satisfaction.
- Developed and executed PR, media relations, and marketing budgets to optimize client outreach and engagement.
- Contributed creatively to client strategies and led the creative team in executing these strategies effectively.
Director of Communications
TechPoint
Indianapolis, IN
01.2004 - 01.2005
- Communications director for the state's technology association
- Cultivated partnerships with technology firms, universities, and government entities to secure resources for state tech initiatives.
- Developed strategic communication plans that enhanced public engagement and improved media relations.
President / Owner
Schneider Communications Group
01.2001 - 01.2004
- Founded marketing communications firm, building operations and client relationships from inception
- Cultivated a diverse client base within technology and bio-technology sectors, providing customized writing and communications solutions
- Facilitated strategic planning sessions to align business goals with client needs, enhancing service delivery.
- Crafted comprehensive communication strategies for diverse client projects, driving client engagement.
- Oversaw budgets and allocated resources for marketing initiatives, ensuring strategic goal alignment and effective execution.
Account Manager
Borshoff
01.2000 - 01.2001
Manager, Corporate Communications
Citizens Gas
Indianapolis, IN
01.1998 - 01.2000
Account Manager
CIC Enterprises
01.1996 - 01.1998
News Reporter
Indianapolis Business Journal
Indianapolis, IN
01.1994 - 01.1996
News Reporter
The Noblesville Ledger
Noblesville, IN
01.1993 - 01.1994
Education
Bachelor of Arts - Journalism, East Asian Studies
Indiana University Bloomington
Bloomington01.1993
Skills
- Executive Leadership
- Board Leadership
- Marketing & Sales Leadership
- Team Development
- Public Speaking
- Networking Skills
- Digital Marketing
- Brand Strategy
- Content Strategy
- Sales Enablement
- Customer Experience
- Customer Loyalty
- Marketing Communications
- Corporate Communications
- Public Relations
- Media Relations
- Association Leadership
- Internal Communications
- CRM
- Stakeholder management
Volunteer Experience
- AMA Indianapolis (American Marketing Association), President Elect, Indianapolis, IN, 07/01/25, Present, Lead communications and public relations strategy for one of the region’s most active professional marketing organizations., Oversee messaging, content, and engagement efforts supporting member growth, programming, and community visibility.
- Worldwide ERC, Planning Committee Member – National Relocation Conference, 01/01/12, Contributed to programming and content development for a leading global relocation industry conference.
Core Expertise
- Executive Leadership & Team Development
- Corporate & Marketing Communications
- Brand Strategy & Positioning
- Digital Marketing & Content Strategy
- Public Relations & Media Relations
- Customer Experience & Loyalty
- Association & Board Leadership
- Sales Enablement & Internal Communications
Timeline
Vice President, Marketing & Sales
Schneider Communications Group, LLC
08.2025 - Current
Executive Vice President
Olympia Moving & Storage
05.2024 - 08.2025
President
Wheaton Van Lines
01.2020 - 04.2024
Executive Vice President
Wheaton World Wide Moving | Bekins Van Lines
02.2014 - 12.2019
Vice President, Marketing & Sales
Wheaton World Wide Moving | Bekins Van Lines
08.2009 - 02.2014
Director, Corporate Communications & Marketing Services
Wheaton World Wide Moving | Bekins Van Lines
05.2007 - 08.2009
Account Manager
Hetrick Communications
01.2005 - 01.2007
Director of Communications
TechPoint
01.2004 - 01.2005
President / Owner
Schneider Communications Group
01.2001 - 01.2004
Account Manager
Borshoff
01.2000 - 01.2001
Manager, Corporate Communications
Citizens Gas
01.1998 - 01.2000
Account Manager
CIC Enterprises
01.1996 - 01.1998
News Reporter
Indianapolis Business Journal
01.1994 - 01.1996
News Reporter
The Noblesville Ledger
01.1993 - 01.1994
Bachelor of Arts - Journalism, East Asian Studies
Indiana University Bloomington