Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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AJ Steimel

West Palm Beach,FL

Summary

Sales Leader and Key Account Manager with over eleven years of experience driving high-performance teams in the retail and golf industry. Expertise in developing relationships and creating sales strategies that consistently exceed seasonal and annual targets while delivering exceptional client experiences. Committed to leveraging proven skills in team leadership and account management to further elevate organizational success.

Overview

11
11
years of professional experience

Work History

General Manager - Sales & Partnerships

Ship Sticks
West Palm Beach, FL
01.2024 - 05.2025
  • Lead ten account managers, overseeing green grass, resort, and corporate accounts generating over $10 million in annual revenue
  • Cultivated and expanded relationships with Ship Sticks’ key accounts including premier golf destinations and corporate partners
  • Responsible for negotiation of partnership agreements with leading resorts and corporate partners, maximizing mutual benefits
  • Spearhead the development and execution of comprehensive B2B sales strategies, including annual incentive plans, marketing campaigns, and sales initiatives aligned with company goals
  • Introduced scalable processes for sales performance, customer engagement, and market expansion, fostering year-over-year growth in revenue and account penetration

Regional Sales & Key Account Manager

TravisMathew
Nashville, TN
06.2021 - 12.2023
  • Led a team of eight outside sales professionals who catapulted sales from $7.5M in 2021 to $13.3M in 2023
  • Drove territory expansion by hiring/onboarding 3 additional sales professionals from 2021-2023
  • Managed and grew a book of twelve Key Accounts (Resorts, Corporate and NHL) 119% YOY (2022-2023)
  • Executed seasonal and annual sales forecasts through a collaborative forecasting with sales professionals

Manager - Inside Sales & Sales Programs

TravisMathew
Huntington Beach, CA
07.2019 - 06.2021
  • Built and led a team of eight Inside Sales Professionals who were responsible for outbound sales generation, order book management and wholesale account support
  • Integrated new sales order flow, embroidery processes and order management practices during a company transition from FullCircle/RepSpark to SAP S4 HANA/ElasticSuite
  • Managed sales programs, account incentives/benefits and promotional budget for the inside and outside sales team
  • Promoted four Inside Sales Professionals to account management and leadership positions

Store Manager

Nike
Los Angeles, CA | San Diego, CA | Scottsdale, AZ
05.2014 - 07.2019
  • Responsible for hiring, training and development of store associates and leadership team at Nike Scottsdale, Fashion Valley and The Grove (Los Angeles)
  • Championed employee engagement, career development programs and HR processes including onboarding, promotions and terminations
  • Oversaw all aspects of merchandising within the store including product placement and display design
  • Assisted Nike Golf outside sales professionals to sell, merchandise and maintain Nike Golf product at key regional accounts in Arizona

Education

Bachelor of Science, Sports Management (Business Management) -

Grand Canyon University
2019

Business Management -

Palm Beach Atlantic University
2014

Associate of Arts, Business Administration and Management, General -

Central Arizona College
2012

Skills

  • Sales Leadership
  • Sales Lifecycle Management
  • Business Development
  • Shipping/Logisitics
  • Order Management
  • Hiring/Onboarding
  • Key Account Management
  • SAP S4 HANA
  • Elastic Suite
  • PowerBI, Qlik, Mode Reporting

Accomplishments

  • ELY Certificate of Recognition - Callaway Golf/TravisMathew - 2021
  • 2021 TravisMathew Peer Nominated MVP Award - 2021
  • Emerging Leaders Program Certificate of Achievement - Callaway Golf - 2021

Timeline

General Manager - Sales & Partnerships

Ship Sticks
01.2024 - 05.2025

Regional Sales & Key Account Manager

TravisMathew
06.2021 - 12.2023

Manager - Inside Sales & Sales Programs

TravisMathew
07.2019 - 06.2021

Store Manager

Nike
05.2014 - 07.2019

Bachelor of Science, Sports Management (Business Management) -

Grand Canyon University

Business Management -

Palm Beach Atlantic University

Associate of Arts, Business Administration and Management, General -

Central Arizona College

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