A'Keta Vasser
Columbia,SC
Summary
Senior operations and business leader with 15+ years of experience managing large-scale, multi-site initiatives across military and retail environments. Proven record of driving measurable financial results, leading cross-functional teams, and delivering complex initiatives within defined scope, schedule, and budget parameters. Recognized for disciplined execution, executive-level communication, and building high-performing teams in dynamic environments.
Overview
2026
2026
years of professional experience
Work History
Executive Team Leader – Specialty Sales
Target Corporation
01.2021 - Current
- Lead $28M annual Specialty Sales portfolio (Style, Beauty, Ulta, Tech) with full P&L accountability, workforce planning oversight, and operational execution responsibility. Directly manage 6 leaders and oversee 45–50 team members.
- Delivered #1 Style sales performance in district at +13% annual comp, contributing to $2M total store sales growth (+5.85% comp).
- Increased total store transactions by nearly 10% year-over-year through operational execution and guest experience strategy.
- Improved Ulta loyalty conversion by 2% through structured KPI tracking and leadership coaching.
- Reduced turnover from 70% to 40% and improved attendance metrics to 6.7% through proactive workforce planning and accountability routines.
- Partner with supply chain and operations teams to manage inventory flow, backroom processes, workload planning, and seasonal transitions to align operational capacity with sales demand.
- Serve as Store Point of Contact in Director’s absence, overseeing total store operations and cross-functional coordination.
- Recognized with District Performance Award for sales and operational leadership.
Executive Team Leader – Service & Engagement
Target Corporation
01.2016 - 01.2021
- Led front-end operations and service strategy for high-volume retail location, driving measurable financial turnaround and operational improvements.
- Drove $1M increase to store bottom line through traffic recovery, operational efficiency, and service optimization.
- Reversed traffic from -6% to +1% YTD and comp from -4% to +2% YTD.
- Delivered +5% comp during peak months and achieved 125% digital comp growth.
- Improved basket size from -3% to +1% YTD.
- Managed payroll to target 10 of 10 months while maintaining strong NPS performance metrics.
- Trained and developed district-level leaders to replicate service and engagement best practices.
Staff Action Officer
US Army Sustainment Command – 401st Army Field Support Brigade
Kuwait
01.2011 - 01.2016
- Senior operations advisor supporting regional logistics and asset accountability operations across multiple sites.
- Supported coordination of large-scale equipment accountability and asset movement operations to ensure operational continuity.
- Partnered with cross-functional teams to track, monitor, and report on initiatives impacting thousands of personnel and critical assets.
- Developed structured tracking systems to manage executive taskings, deliverables, and compliance requirements through completion.
- Prepared executive briefings and operational reports for senior leadership regarding logistics performance and resource alignment.
- Identified process gaps and implemented documentation improvements to strengthen accountability and execution efficiency.
- Coordinated high-visibility engagements with senior stakeholders, ensuring operational alignment and clear communication.
Executive Assistant / Operations Analyst
US Army Sustainment Command
Iraq
2009 - 01.2011
- Coordinated long- and short-range operational initiatives supporting senior leadership overseeing 9,000+ personnel.
- Managed financial liability investigation of property tracking systems and compliance documentation processes.
- Oversaw administrative controls and developed tracking tools to improve organizational accountability.
Co-Manager
Victoria’s Secret
Atlanta, GA
01.2004 - 2009
- Managed $4.5M revenue store and increased annual sales by 25%.
- Oversaw payroll forecasting, expense control, and workforce planning.
- Led recruitment, onboarding, and performance management initiatives.
Education
Associate of Science - Marketing
Florence Darlington Technical College
Florence, SC05-2001
Skills
- Microsoft Excel (financial analysis, forecasting & reporting)
- Microsoft Project (foundational knowledge)
- Microsoft Word & PowerPoint (executive briefings & documentation)
- Microsoft Outlook
- Budget & Payroll Management Systems
- Process Documentation & Compliance Tracking
CORE COMPETENCIES
- Project & Program Coordination | P&L & Budget Accountability | Operational & Strategic Planning
- Cross-Functional Leadership | Stakeholder & Executive Communication
- Financial Tracking & Forecasting | Asset & Logistics Coordination
- Process Improvement & Compliance | Workforce Planning & Talent Development
- Risk Identification & Escalation | Performance & KPI Analysis
Timeline
Executive Team Leader – Specialty Sales
Target Corporation
01.2021 - Current
Executive Team Leader – Service & Engagement
Target Corporation
01.2016 - 01.2021
Staff Action Officer
US Army Sustainment Command – 401st Army Field Support Brigade
01.2011 - 01.2016
Co-Manager
Victoria’s Secret
01.2004 - 2009
Executive Assistant / Operations Analyst
US Army Sustainment Command
2009 - 01.2011
Associate of Science - Marketing
Florence Darlington Technical College