Summary
Overview
Work History
Education
Skills
Career Track
Websites
Qualifications
Professional Highlights
Affiliations
Timeline
Generic

Alan Freeman

Shaker Heights,Ohio

Summary

Operations leader with expertise in healthcare, focused on developing and executing strategic programs to improve patient care. Proven track record of increasing referrals and optimizing workflow through effective employee engagement initiatives. Committed to utilizing business acumen and innovative strategies to drive sustainable growth.

Overview

11
11
years of professional experience

Work History

Program Director

Healogics, Inc., UH Cleveland Medical Center
04.2018 - Current
  • Developed strategic programs enhancing patient care and outcomes through targeted initiatives.
  • Led innovative approaches to achieve program objectives, fostering a culture of continuous improvement.
  • Collaborated with healthcare teams to implement best practices in wound management, improving care delivery.

Physician Liaison

Columbus Vascular Vein & Wound Center
09.2015 - 01.2018
  • Increased patient referrals by 600% from [7] to [102] and number of referring physicians by 300% from [6] to [200] from 2015 to 2017 by developing and launching targeted marketing strategies.
  • Drove business development efforts, enhanced company image, managed organizational processes, and developed innovative programs that advanced growth in patient referrals and revenue.
  • Acted as corporate liaison to cultivate positive relationships with healthcare partners for improved service delivery.
  • Created synergy with patient engagement, and successful conversion of referrals to office visits.
  • Educated medical staff on vascular and wound care services offered.
  • Coordinated community outreach events that increased awareness of center services and engaged local populations.
  • Promoted internal culture of continuous improvement by implementing processes to improve workflow and encourage employee ownership and engagement.
  • Created 'Excellence' format for in-house staff training, fostering consistent internal communication through verbal and digital methods to ensure accurate and timely receipt of physician notes.
  • Provided feedback on market trends, competitive landscape, and customer needs to senior leadership team.

Education

Bachelor of Science (B.S.) - Business Administration

Ashland University
Ashland, OH
05-1993

Skills

  • Program evaluation
  • Policy implementation
  • Performance analysis
  • Operations oversight
  • Time management
  • Coaching
  • Team engagement
  • Operations oversight

Career Track

  • Healogics, Inc., Program Director, 04/2018, present, Successfully opened a new wound center in UH Hospitals system in 04/2024. Exceeded operational metrics with an emphasis on FIND, TREAT, HEAL., Established and maintain strong relationships with Executive sponsors, Primary Care Physicians, and transitional Care teams to provide timely access for advance wound care., Exceeded new patient goal: 389/246(158%), Exceeded wound care encounter goals: 2802/1223(229%), Achieved comprehensive Healing rate of 79%., Achieved Patient Satisfaction Rate with 96%, A contribution margin of 60%
  • Healogics, Inc., Center Development Liaison, 04/2018, present, Increase revenue for wound center and hospital partners by increasing patient volume over previous year., Generate and execute strategic marketing plans to increase referrals and enhance visibility for University Hospital’s Wound Care facility; Achieved annual goal for new patients by 103%., Establish discharge plan with social workers at Elyria Medical Center to increase new patient visits upon discharge from hospital to center; Exceeded monthly goal in first 30-days with a new referring physician increase of 4%.
  • Columbus Vascular Vein & Wound Center, Physician Liaison, 09/2015, 01/2018, Excelled within newly created position to increase business development efforts, build positive company image, manage organizational processes, and develop innovative programs to advance growth in patient referrals & revenue., Increased patient referrals by 600% from [7] to [102] and number of referring physicians by 300% from [6] to [200] from 2015 to 2017 by developing and launching targeted marketing strategies., Promoted internal culture of continuous improvement by implementing processes to improve workflow and encourage employee ownership and engagement., Established 'Excellence' format for the delivery of in-house staff training by fostering consistent internal communication via verbal and digital delivery methods that ensured accurate and timely receipt of physician notes., Created synergy with patient engagement, and successful conversion of referrals to office visits., Served as corporate liaison to cultivate positive relationships with healthcare partners for increased service delivery.
  • Home Health Care, Account Executive, 06/2012, 09/2015, Specialized in promoting home health services and treatment protocols for homebound senior citizens with sales energies focused on: Internal Medicine Physicians, Podiatry, Skilled Nursing Facilities, Assisted living facilities., Established Fall Risk Assessment plan resulting in [24] Medicare admissions p/month within saturated marketplace., Utilized in-service programs to confidently train medical professionals on benefits, as well as identify appropriate patients best suited for home health., Expertly trained, coached and mentored new sales liaisons to achieve company’s expectations; Implemented cost-effective territory budgets and aggressively set sales goals.
  • Novartis Pharmaceutical, Sr. Sales Representative, 05/2004, 06/2012, Held accountability for meeting and exceeding brand goals for Diovan/HCT, Exforge/HCT, and Tekturna/Valturna across the region of Columbus and surrounding areas., Ranked #5 out of 593 from successful re-launch implementation of Tekturna/Valturna., Enthusiastically embraced leadership role as 'District Quarterback' to mentor new sales team members, implement effective sales strategies, and foster positive team culture through clear, concise, and inspiring communication., Executed benchmark of 6% market share to lead district and region sales through successful coordination and launch for Exforge/HCT., Collaboratively worked with Regional Account Manager to coordinate quality messaging for formulary access; Boosted Diovan/HCT market share on major plans such as Medicaid, Medicare, and commercial insurance plans.
  • Merck & Company, Sr. Sales Representative, 02/1999, 05/2004, Responsibly grew and secured market share for Zocor, Cozaar/Hyzaar, Maxalt, Vioxx with emphasis on Cardiologist, Internal Medicine Physicians, Nephrologist and Neurologist., Consistently maintained highest standards in selling tools, techniques, and communication skills to effectively engage physicians in two-way conversation to rapidly identify obstacles and conquer with solid product knowledge and persuasive influence., Increased and held 33% market share by securing a competitive edge in satin market to lead regional and nationwide sales efforts and achieve status as 'Lead Zocor Representative'., Led regional/national market share increase of 45% for Cozaar/Hyzaar with strategic focus on outcomes for stroke and end-stage renal disease.

Qualifications

Revenue Growth & Optimization, Market Analysis and Expansion, CRM, Strategic Planning and Implementation, Territory Development / Referral Generation, Process Improvement / Campaign Strategy, Innovative Problem Solver, Team Building, Solid People Skills, Results Driven, Grow the Business, Leadership, Delegation, Client Relationship-Building, Process, Own the Process

Professional Highlights

  • Boosted business growth through skillful sales development and high-caliber performance to drive targeted campaigns and marketing strategies, while increasing market share and securing new business opportunities.
  • Increased new patient referrals from previous year over 100% via successful patient care campaign strategy by identifying opportunities within hospital system.
  • Accomplished 101% of targeted goal through innovative plan creation to expand market share in new, underperforming market resulting in increased share for new patients versus competitive systems.
  • Stellar record of excellence proven by reliably meeting established benchmarks and exceeding ambitious goals.
  • Consistently ranked in top 10% of sales performers for solid execution of focused product campaigns.
  • Exceeded monthly goals by 126% to plan; Awarded 'Top Performer' for region (2013, 2014) - Home Health Care.
  • Significantly increased market share to surpass goals 6-consecutive years within generic hypertensive marketplace; Achieved National MVP Leadership Award (2007) and President Award Winner (2011) - Novartis Pharmaceutical.
  • Awarded into 'President’s Club' through achievement of successful launch for Zocor 40 mg with targeted focus on risk reduction for stroke, MI and formulary access - Merck & Company.
  • Gained collective 20+% increase in new patients for [2] wound care centers by elevating number of new referrals and reducing consults within first 8-months, establishing an all-time high for both centers - Healogics, Inc.

Affiliations

  • Mission: To foster leadership, critical thinking and communication skills in our Scholars through meaningful competition.
  • Assistant Track Coach(Boys)- Shaker Heights High School; 2019- current
    Major accomplishment: 3 OHSAA qualifiers: 8 Athletic/Academic Scholarships to The Ohio State University, Depaul University, Univ.of Cincinnati, Lawrence Technical, Univ. of Toledo
  • Assistant Track Coach( Girls)- Shaker Heights High School; 1997-2000
    Major Accomplishment: 100m Hurdle State Champion
  • Democratic Voter Registration Drive team member; 2018-current
  • UH Limb Salvage Outreach team member (Volunteer); 2023-current
  • Avon Baptist Food Center volunteer 2019-current
  • Healogics,2024 & 2025 " Center of Distinction"- recognized in the top 10% in the nation for patient outcomes/satisfaction, operational goals
  • Ashland University Track & Field All American 1989, 1990
  • Shaker Heights High School Track & Field Honors
    - 1988 State Champion, 4x400 Relay, placed in 110 hurdles, 4x100 meter relay
    - 1988 League MVP Lake Erie League Conference
    - 1988 Selected to Midwest Meet of Champions
    - 1988 Top Point Performer
    - 1988, 1987, Undefeated in league competition 110 meter hurdles
  • 1993-1994 Track& Field Coach(Volunteer)- 3 AAU(12 & Under) National finalist

Timeline

Program Director

Healogics, Inc., UH Cleveland Medical Center
04.2018 - Current

Physician Liaison

Columbus Vascular Vein & Wound Center
09.2015 - 01.2018

Bachelor of Science (B.S.) - Business Administration

Ashland University
Alan Freeman