Alan Morales
Pleasant Hill,CA
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 5+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Brand Ambassador
Ted Baker London
2024.05 - Current
- Increased brand awareness through event marketing, demonstrations, sales, and brand promotion.
- Increased positive word-of-mouth referrals through genuine, personalized customer interactions and excellent product knowledge.
- Ensured accurate representation of the brand by maintaining consistent messaging and visuals across all promotional materials and presentations.
- Enhanced brand recognition by executing promotional events and engaging customers with product demonstrations.
Marketing Manager
Buff Network DEX
2023.06 - 2024.05
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Delivered compelling presentations to stakeholders, demonstrating the value of proposed marketing initiatives in driving business results.
General Manager
Mangia
2017.12 - 2021.08
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Effectively managed labor costs by monitoring productivity levels among staff members and making strategic scheduling decisions.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Addressed customer concerns promptly and professionally, turning potentially negative experiences into positive outcomes.
- Met, greeted, and encouraged feedback from customers and used feedback to implement positive changes within restaurant.
Education
Bachelor's Degree in Communication Administration, Organizational -
12.2022
- Minor: Economics Administration
- Sigma Alpha Epsilon Member
Skills
- Public Relations and Communication
- Executive Communications
- Staff Management
- Customer Relationship Management (CRM)
- Strategic Planning
- Organizational Development
Websites
Certification
- Certified Researcher, Collaborative Online International - Jan. 2022 - May 2022.
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Brand Ambassador - Ted Baker London
2024.05 - Current
Marketing Manager - Buff Network DEX
2023.06 - 2024.05
General Manager - Mangia
2017.12 - 2021.08
California State University, Chico - Bachelor's Degree in Communication Administration, Organizational,
- Certified Researcher, Collaborative Online International - Jan. 2022 - May 2022.
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