Alanna Clemett

* Develop and execute campaigns across social media and content channels

* Content creation of images, graphics and videos with Canva and Photoshop

* Develop social media calendar to be implemented across multiple platforms

* Monitor trends, conversations and engagement in order to optimize content performance

* Manage social listening by responding to customer engagement in real time using Hootsuite

* Understanding of metrics and analytics

* Comparison of ads through use of A/B Testing

* Proficient in Business Suite & Ads Manager

* Identify, test and optimize engagement campaigns to maximize campaign budget and grow customer base

* Acquisition negotiation and interpersonal B2C communication

* Develop marketing strategies to attract new customers and retain existing ones

* Analyze market trends to inform business decisions and strategy adjustments

* Promote business on social media platforms to maximize brand identity

* Manage campaign budget

* Managed end-to-end SEO/SEM campaigns, increasing organic traffic and optimizing paid ad spend

* Oversaw content marketing initiatives, from creation to distribution (blogs, email, video)

* Drove social media engagement and managed online reputation by responding to comments and tracking trends

* Implemented marketing automation and CRM platforms to streamline lead nurturing

* Sales Cycle Management - From initial contact to final delivery and follow-up, including order entry, shipping coordination, and invoicing support

* Prepare sales reports, track metrics, and provide forecasts to management

* Analyze market trends and competitor activities

* Travel to customer sites for meetings, demos, and relationship buildings

* Responsible for organizing, outlining and executing plans and activities with the objective of client satisfaction, optimal exposure and thorough saturation of promotional materials to the target demographic and audience as specified by the client

• Ensured maximization of the client's resources, while providing mass introduction and exposure of products and services to the target demographic

* Acted as Promotions Manager and Brand Ambassador during promotions, campaigns and special events

* Responsible for the work assignments and productivity of the individuals comprising the street teams

* Compiled reports at end of each workday, assessing the daily outcomes, the overall success of my team and the quality of work that was achieved

* Provided statistics on the amount of information and products distributed, estimated number of interactions the teams had with the target demographic and provided insight, recommendations and solutions as to how future events could be even more successful