
Business development professional with experience selling sports performance technology to high school, collegiate, and club athletic programs across the United States and South America. Skilled in managing the full sales cycle, delivering product demonstrations, and building strong relationships with coaches and athletic departments. Bilingual in English and Spanish with a 13+ year background in coaching, bringing deep knowledge of the soccer landscape and a strong network within the sport.
• Generated $200K+ in revenue selling GPS athlete monitoring systems to high school, collegiate, and club sports programs across the United States and South America.
• Managed the full sales cycle from lead generation and prospecting through product demonstrations, proposal development, negotiation, and closing.
• Delivered 130+ product demonstrations annually, educating coaches and performance staff on integrating GPS tracking into training environments.
• Built new business relationships with coaches and athletic departments while conducting sales conversations and demos in both English and Spanish.
• Leveraged a 13+ year coaching background to build trusted relationships within the soccer community and help programs adopt performance technology.
• Helped plan and run competitive youth soccer programs focused on player development and performance
• Adjusted training plans based on performance outcomes and feedback
• Worked closely with directors and other coaches to stay aligned on goals and standards
• Oversaw multiple teams and coaches, including scheduling, resource planning, and performance tracking
• Built clear coaching structures and documentation to keep programs consistent across teams
• Used data and feedback to improve training methods and the overall player experience
• Worked with leadership to support long term growth of the club
• Led competitive soccer programs and managed coaching staff and daily operations
• Tracked program results and participation to evaluate effectiveness
• Provided regular feedback and support to coaches to improve performance
• Led all aspects of the boys’ soccer program including training sessions, match preparation, and player development.
• Managed and mentored student-athletes while fostering a culture of accountability, teamwork, and leadership.
• Designed and implemented seasonal training plans and tactical strategies to improve team performance.
• Coordinated with school administration, parents, and staff to support the overall success of the program.
• Evaluated player performance and provided individual feedback and development plans to help athletes reach their potential.
Customer insight and feedback
Product and market research
Forecasting and planning
Cross functional collaboration
Competitive analysis
Product demos and training
Data driven decision making
Pricing and go to market support
CRM and reporting tools