Aleisha Ortiz
Gretna,Ne
Summary
Experienced Marketing Executive Assistant/Account Manager with a talent for developing and implementing creative marketing strategies. Proficient in driving brand awareness and engagement through targeted campaigns, consistently achieving successful outcomes. Strong background in digital marketing and market analysis, utilizing these skills to deliver impactful results.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Marketing Executive Assistant | Account Management
Amish Furniture of Nebraska
11.2023 - Current
- Restructured website management, updates, and advertising driving 40% more traffic
- Played a key role in re-budgeting and optimizing marketing strategies, leading to $50,000+ in cost savings by streamlining services and independently managing email marketing, social media, and direct mail initiatives
- Increased brand awareness by developing and implementing innovative marketing campaigns.
- Took full ownership of direct mail campaigns, reducing outsourcing expenses and increasing efficiency, ultimately saving the company both time and money
- Planned and executed events and marketing programs to increase qualified leads.
- Developed and executed multi-channel marketing campaigns across social media, email, and paid advertising
- Created compelling brand messaging, ad copy, and promotional content for TV, radio, and digital media
- Managed client accounts, budgets, and forecasting, optimizing marketing spend for maximum ROI
- Conducted market research and competitor analysis to drive targeted marketing strategies
- Led high-level executive meetings, project management, and vendor negotiations
- Directed live social media campaigns, TV commercials, and radio promotions
- Developed and maintained vendor relationships
Account Manager | Operations Consultant
Medical Solutions/FocusOne
01.2019 - 01.2023
- Developed strong client relationships
- Expanded sales opportunities by recruiting sister companies and identifying pain points and offering tailored solutions
- Conducted in-depth client research and streamlined their hiring process and reducing workload
- Assisted in screening candidates for clinical and non-clinical roles, ensuring the best talent fit for each position
- Managed a large portfolio of 10-300 key accounts, ensuring client satisfaction and retention
- Optimized business development and operations by implementing cost-saving strategies and streamlining workflows
- Developed training materials and led onboarding sessions for affiliates and clients
- Oversaw invoicing, compliance, and payroll services while maintaining a high level of customer support
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
Account Manager
PayFlex/Aetna / CVS
01.2010 - 01.2019
- Directed benefits implementation and customer retention strategies for up to 400 key accounts
- Led open enrollment training and educational support, driving increased client engagement
- Developed strategic account management plans to optimize customer satisfaction and business growth
- Managed client relationships to enhance retention and maximize revenue opportunities
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
Education
UNL Certifications - Marketing
UNL
Lincoln, NE01.2024
Some College Work - Occupational Therapy
College of Saint Mary
Omaha01.2013
High School -
Millard South High School
Omaha, NE01.2000
Skills
- Client Engagement Strategies
- Strategic Account Management
- Customer Retention Strategies
- Integrated Marketing Campaigns
- Content Development
- Social Media Engagement
- Ad Copywriting
- Website Performance Optimization
- Business Development Skills
- Marketing Performance Analysis
- Financial Budgeting
- Email Marketing Strategy
- Digital Advertising Management
- Effective Time Management
- Brand Development
- Strong time management
- Promotional Strategy Development
Certification
- Google Ads Certification, UNL
- Google Analytics Certification, UNL
- HubSpot & Email Marketing Certification, UNL
- Facebook Ads Marketing Certification, UNL, 05/25
- Marketing Automation & Content Marketing Certifications, UNL, 05/25
Professional Development
FocusOne, 2023
Timeline
Marketing Executive Assistant | Account Management
Amish Furniture of Nebraska
11.2023 - Current
Account Manager | Operations Consultant
Medical Solutions/FocusOne
01.2019 - 01.2023
Account Manager
PayFlex/Aetna / CVS
01.2010 - 01.2019
UNL Certifications - Marketing
UNL
Some College Work - Occupational Therapy
College of Saint Mary
High School -
Millard South High School
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